Atom is an XML based document format that describes lists of related content known as “feeds”. A feed contains a number of items or entries, each with an extensible set of attached metadata. Entries may take the form of headlines, articles, summaries and/or links to content on a website. Similar to RSS feed, Atom is primarily used in syndicating Web content such as blogs and news headlines to Websites or directly to users. It also acts as the glue between the interchange of sites that have a cross-reference to similar entries on other sites. There are two kinds of Atom document: Atom Feed Document, which represent a feed and some or all the entries associated with it and Atom Entry Document, which represents only one Atom entry.
ATOM gives users the ability to stay updated of news and updates across the Web. For businesses, it provides a powerful tool for generating business through marketing and keeping track of industry news and competition. The more news and updates a business produces, the more fans, followers and bloggers are likely to be wired in on the business which will also lead to online referrals and links.
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Asynchronous interactions are online communications not limited to time or geography. E-mails, web based bulletin boards, online forums and chatrooms are all examples of asynchronous interactions. This type of to and fro interaction lets participants post messages in a forum where they are archived and can be retrieved and commented upon by other participants anytime.
Asynchronous interaction is another channel of communication that businesses can utilize to market their products and services online. Users active in asynchronous interactions are essentially pool of existing or potential customers. With asynchronous interaction, users can share and disseminate information about websites, companies, products and services which not only creates “marketing buzz” but generates links to company websites as well. First Page Sage combines all channels of social media to place their clients’ websites at the top of search engine results.
A term commonly used in the world of blogs to describe a blog primarily started to promote a specific product or service. Blogs have become great marketing tools since their feedback on issues, products or services have a large influence on their audience, who then can transmit the “buzz” to another network of audience. When blogs are orchestrated by businesses, organizations or people who want to generate a biased campaign, the action is also called astroturfing. Apart from blogs, Astroturf marketers also use message boards, podcasts, video logs, chat rooms and social media Web sites like MySpace when building an artificial buzz.
Astroturfing is considered a deceptive tactic in the PR world. Although the Web has opened up endless channels for businesses to promote their products and services, its “anonymous” nature can also encourage individuals or companies to engage in less responsible marketing campaigns. At First Page Sage, clients can be assured that the firm only uses legal and ethical means in driving their clients’ names to the top of search engine results.
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Also know as application service provider, a company who provides its customers with computer based services including the software, hosting, maintenance and technical support. ASPs manage their own applications from their own central data center and make them available via the Web. Some ASPs provide their services for free and rely on advertising to generate revenue while others charge on a pay per use basis. Enlisting the services of an ASP frees users from the need to have their own server, the responsibilities of basic support tasks, licensing, and other software complexities- all of which can lead to huge costs for consumers.
There are different kinds of ASPs, each one offering varying services. A specialist ASP focuses on a single application, such as the Blogger website which offers blog software and hosting. A vertical market ASP targets customers in a specific industry while a volume ASP offers low cost prepackaged application services in volume such as Paypal. Other forms of ASPs are enterprise ASP, which delivers broad spectrum solutions and local ASP, which supplies a wide variety of application services to small business in a local area.
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Archives are a collection of computer files that are compressed together in a single file usually for back up or for transport to a secondary location. An archive can include a simple list of files or files organized under a directory or catalog structure (depending on how a particular program supports archiving). On Websites such as blogs, bloggers keep an archive of their previous posts categorized by month which remain available to viewers for reading and commenting. Other Websites store online discussions or chat in archives also for historical purposes. WinZip is the most popular program that lets users archive their files as well as extract them from an archive for viewing.
Having an archive is an important element to consider when formulating your website architecture. Readers searching for topics that are relevant to the content in your archives will be led to your site. In turn, archived posts allow readers new to your site to explore your website longer which can eventually cause them to bookmark your site. Therefore, archives are part of the overall strategy of building great content and promoting it on the Web. For example, if someone is looking for a first edition of a particular book and finds it in your archived photos on your Flicker website, they can click on the link on your profile which will lead to your corporate site.
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Short term for Application Program Interface, API is programming language comprising of a set of standardized requests used for building applications. Almost every application requires APIs since it is a method of exchanging information between applications and is linked into the existing program to perform basic functions. There are more than a thousand API calls in a full-blown operating system such as Windows, Mac or Unix. When building applications, programmers decide which API standards (including software building tools, protocols and routines) to use so that its applications are consistent with the operating system they are designing for. Programs using a common API will have similar interfaces, making it is easier for users to learn new programs.
Social networking sites like Facebook and MySpace have API programs that allow third parties to develop applications such as quizzes and games for their users. These sites recognize that with more applications and features, they are able to attract more users and generate more profits since more viewers translate to higher ad rates. On the other hand, for web developers creating applications for social networking sites, First Page Sage has the expertise in tapping into a wide audience of users driving growth and engagement to their website.
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Coined from the words anonymous and blog, anonoblog is a colloquial term to describe a blog authored and maintained by a person or persons whose names are not published. Blogs written under a pseudonym are also considered anonoblogs since the author’s true identities are not revealed to the readers.
A MarketTools research in late 2008 revealed that 68% of adults in the US visit blogs and 47% said those sites had a large influence on their purchasing decision. Given these statistics, anonoblogs – regardless of whether the author is mentioned or not- can affect a business. Blogs are essential in generating leads for new customers and improving the ranking of a business in search engine results. First Page Sage helps its clients build relationships with bloggers so that their business is promoted. For bloggers, the firm can add social media elements to their site for better visibility and higher conversion rates, which mean an increase in traffic. With Twitter, Facebook, and Linkedin, First Page Sage can deliver users to your site through tweets and updates which eventually will lead to them checking out and bookmarking your links.
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Started by Twitter, the @reply is a feature that allows a user to direct a message (Tweet) or reply to a fellow user on Twitter. An @reply begins with @username or by clicking on the “reply” icon next to a Tweet . An @reply will be seen in the user’s replies tab. This popular feature gives users the ability to address their updates or replies to a specific person or group of people rather than to all their followers. When an update has an @username in the body of the tweet, it is called a mention, which will also be seen in the user’s replies tab.
First Page Sage maximizes the marketing potential of Twitter by using it to find new customers for their clients, helping them increase online sales and augmenting their presence on the Web. One way the firm achieves this is by tweeting latest news pertaining to their clients’ business and using the @reply function to Twitter users known to be interested in their clients’ business.
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A function in search engines that allows users to identify words, phrases or tags so that they are notified whenever new search results pertaining to their topic become available on the Web. Some applications like Google calendar even enable users to schedule their own alerts. Results of those searches are usually delivered by email, SMS, IM or RSS feed. Alerts are especially useful because it keeps users updated of new information available online pertaining to their specified interest whether they’re keeping track of a developing story, a competitor’s website or simply need new ideas for fresh content on their blog. Service providers are constantly improving their alert system so that users are able to manipulate the context of the notifications and alerts being delivered to them.
First Page Sage is able to deliver thousands of fans on Facebook, followers on Twitter or views on YouTube videos. Because of this, they are also able to influence the number of alerts linked to their clients’ websites. At the same time, the firm can coach you on competitive search words and keyword phrases that will place your business in the most number of relevant alerts as possible, greatly improving your visibility and business on the Web.
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Short term for “Asynchronous JavaScript and XML”, AJAX describes a new approach of web technology that enables users to change and update parts of a website without having to reload the entire page. By combining a number of technologies together like HTML, JavaScript, XML and XSLT, Ajax works directly with a Web browser by exchanging small amounts of data with a server, therefore allowing Web pages to update immediately. Before AJAX, updating websites was a much slower process since web sites were based on static pages. Google Maps is an example of an application that uses Ajax, where users can change views and manipulate maps in real time.
Unfortunately, AJAX pages are not SEO friendly because of Google’s inability to read and interpret javascript properly causing such pages to rank poorly. However, if a website’s content is full of html code, Google will interpret it as hidden content or SPAM. First Page Sage makes sure that its clients’ websites do not fall in this trap and are designed properly so that its content is unique and quickly rises to the top of search engine results. Companies ranking high on search engine results will garner more clients and more money.
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A software or application that collects content from different sources on the Web and integrates it in a simple form such as a single browser display or desktop application. RSS (really simple syndication), XML-formatted data or ATOM files provide the new updates from websites and feeds it into a feed reader, which is the aggregator. Aggregators are built into portal sites (Google Reader), Web browsers (Bloglines) or email programs and content can be in the form of text, video music, podcasts or pictures. This feature makes it easier for users to track and keep updated on news, tips or events from websites they often access such as blogs, instead of having to visit each website individually.
Using social networking tools like Twitter and Facebook and other marketing methods, First Page Sage can garner tens of thousands (or even hundreds of thousands) of followers for its clients. These followers will most likely be subscribed to their clients’ feed, where the aggregator checks for new content at specific intervals and delivers it to subscribers. Keeping followers updated on new content ensures that followers are currently linked to websites, thereby helping it boost its SEO rankings.
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An affiliate network acts as a “go between” between website owners who want to earn revenue as affiliates and merchants who want to reach a larger audience to promote their products or services. Through affiliate networks, website publishers can easily find affiliate programs which are suitable for their website while generating revenue from visitors to merchants’ sites. Merchants benefit from an affiliate network’s tracking technology, reporting tools, payment processing, and access to a large base of website owners. There are hundreds of these networks, the largest of which are Commission Junction and Linksys.
Website owners using affiliate networks have better access to affiliate programs, another marketing method for them to generate revenue from their websites and broaden their audience base. First Page Sage guides its clients in choosing the most suitable affiliate network for them while providing the competitive keywords and search terms that will drive up its search rankings as efficiently as possible.
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A marketing practice which uses one website to drive traffic to another website. Affiliate marketing is primarily used by online retailers as a source of referrals, where they grant their affiliate a commission or reward for each sale, click or lead generated to their website- depending upon their agreed arrangement. Another form of affiliate marketing is through reward sites, where users are given cash or gifts for referring other users to their site.
The most popular example of affiliate marketing is Amazon’s affiliate program. When visitors purchase items on Amazon that was linked from an affiliate’s website, the affiliate receives a percentage of the sales generated.
Affiliate marketing programs can generate a substantial amount of income for website owners, based on the efforts of people you recruit. First Page Sage’s marketing tools in the social media world successfully delivers tens of thousands of visitors to its clients’ websites maximizing the potential income its clients can earn from affiliate programs.
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Also known as “ad network”, a company that provides a central source for advertisements and sells advertising space for 3rd party web properties. In some cases, ad networks pay web sites money for allowing their ads to be shown when people visit their sites. Advertising networks allow media buyers to reach broad audiences relatively easily through a coordinated ad campaign across hundreds or thousands of sites in an efficient manner.
First Page Sage’s expertise at SEO enables it to work with advertising networks in effectively using or selling ads for their clients across the Web. Advertising networks bring traffic to its websites, increasing its presence on the Web and increasing online business and consequently, makes them more money from it.
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Adwords is part of Google’s pay per click program for web advertisers. It provides relevant text based ads, appearing as the first two listings on a search in Google and/or on the right side of the page. Google Adwords are also seen in other sites hosting Google ads such as AOL and AskJeeves. If “content match” is activated the ads will also show up next to magazine articles and other pages throughout the web.
Adwords can be an excellent part of a a web marketing strategy, but adwords alone wont get the job done. First Page Sage will help you ensure that all your bases are covered by boosting your search rankings and optimizing your site for conversion, so that no matter how they get to your site, you’re turning browsers into customers.
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The term “Above the fold” refers to the location of a story, text, image or ad that is visible on the web page once the page is loaded. This prime spot on a webpage is preferred by advertisers since it is visible to readers even without scrolling horizontally or vertically. Although some discrepancies may occur depending on screen size of the user or device used, ad placement “above the fold” is still the most preferred placement for advertisers.
“In a study carried out by Nielsen, users spent 80.3% of their time on webpages above the fold, and 19.7% below. This was carried out with a fairly average screen resolution of 1,024 × 768 pixels.” First Page Sage guides you in developing a content strategy and helps you design your website so that content “above the fold” of your website will boost your conversion rate, while highly visible placement on search engines brings in the traffic.
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Adsense is an advertising application for the Web run by Google, Inc. for web publishers. Website owners enrolled in the program allow Google to enable text, video and image advertisements to flash on their web pages. These ads are configured according to the content of the website, the user’s location and other factors. Adsense provide owners a way to earn from their websites based on a pay-per-click model. Website owners receive a percentage of the pay per click revenue generated by clicks from their site. Adsense ads can be seen on blogs, Web pages, YouTube videos or search engine results.
Adsense can be the right option for some businesses, but for many the pay-per-click model doesn’t work. They spend too much money and don’t see business in return. First Page Sage offers a simpler, more effective solution. Businesses high up on search engine rankings for their targeted keywords no doubt receive more traffic, get more business and in turn make more money than those ranking below.
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Bloggers considered to be have reached “elite” status primarily because of the traffic on their website, quantified by the number of their subscribers (probably in the thousands) and the number of permalinks to their blogs (500 or more blogs linking in the last 6 months). It often takes bloggers at least over a year to reach this status, with most posting numerous times throughout the day. Most A-list bloggers run their blogs as a business. Their sites are peppered with advertisements and web links targeted to their readers’ interests and blog’s subject matter, which can also be a source of income for them. The popularity of A-list bloggers makes them highly influential and prime candidates for effectively disseminating information on the Web.
First Page Sage effectively gets their clients to the top of search engine rankings, using only natural and organic methods. One way it does this is through their network of A-list bloggers, who write about clients’ products or services through their blogs, social networking sites like Twitter and Facebook , thereby broadening their clients’ visibility and increasing its business.
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