The term “Above the fold” refers to the location of a story, text, image or ad that is visible on the web page once the page is loaded. This prime spot on a webpage is preferred by advertisers since it is visible to readers even without scrolling horizontally or vertically. Although some discrepancies may occur depending on screen size of the user or device used, ad placement “above the fold” is still the most preferred placement for advertisers.
“In a study carried out by Nielsen, users spent 80.3% of their time on webpages above the fold, and 19.7% below. This was carried out with a fairly average screen resolution of 1,024 × 768 pixels.” First Page Sage guides you in developing a content strategy and helps you design your website so that content “above the fold” of your website will boost your conversion rate, while highly visible placement on search engines brings in the traffic.
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