A software or application that collects content from different sources on the Web and integrates it in a simple form such as a single browser display or desktop application. RSS (really simple syndication), XML-formatted data or ATOM files provide the new updates from websites and feeds it into a feed reader, which is the aggregator. Aggregators are built into portal sites (Google Reader), Web browsers (Bloglines) or email programs and content can be in the form of text, video music, podcasts or pictures. This feature makes it easier for users to track and keep updated on news, tips or events from websites they often access such as blogs, instead of having to visit each website individually.
Using social networking tools like Twitter and Facebook and other marketing methods, First Page Sage can garner tens of thousands (or even hundreds of thousands) of followers for its clients. These followers will most likely be subscribed to their clients’ feed, where the aggregator checks for new content at specific intervals and delivers it to subscribers. Keeping followers updated on new content ensures that followers are currently linked to websites, thereby helping it boost its SEO rankings.
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