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Search Engine and Social Media Glossary

AJAX

Short term for “Asynchronous JavaScript and XML”, AJAX describes a new approach of web technology that enables users to change and update parts of a website without having to reload the entire page. By combining a number of technologies together like HTML, JavaScript, XML and XSLT, Ajax works directly with a Web browser by exchanging small amounts of data with a server, therefore allowing Web pages to update immediately. Before AJAX, updating websites was a much slower process since web sites were based on static pages. Google Maps is an example of an application that uses Ajax, where users can change views and manipulate maps in real time.

Unfortunately, AJAX pages are not SEO friendly because of Google’s inability to read and interpret javascript properly causing such pages to rank poorly. However, if a website’s content is full of html code, Google will interpret it as hidden content or SPAM. First Page Sage makes sure that its clients’ websites do not fall in this trap and are designed properly so that its content is unique and quickly rises to the top of search engine results. Companies ranking high on search engine results will garner more clients and more money.

Just another reason why you should use First Page Sage.

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