Short term for Application Program Interface, API is programming language comprising of a set of standardized requests used for building applications. Almost every application requires APIs since it is a method of exchanging information between applications and is linked into the existing program to perform basic functions. There are more than a thousand API calls in a full-blown operating system such as Windows, Mac or Unix. When building applications, programmers decide which API standards (including software building tools, protocols and routines) to use so that its applications are consistent with the operating system they are designing for. Programs using a common API will have similar interfaces, making it is easier for users to learn new programs.
Social networking sites like Facebook and MySpace have API programs that allow third parties to develop applications such as quizzes and games for their users. These sites recognize that with more applications and features, they are able to attract more users and generate more profits since more viewers translate to higher ad rates. On the other hand, for web developers creating applications for social networking sites, First Page Sage has the expertise in tapping into a wide audience of users driving growth and engagement to their website.
See what First Page Sage can do for yoursocial media marketing needs.
