Archives are a collection of computer files that are compressed together in a single file usually for back up or for transport to a secondary location. An archive can include a simple list of files or files organized under a directory or catalog structure (depending on how a particular program supports archiving). On Websites such as blogs, bloggers keep an archive of their previous posts categorized by month which remain available to viewers for reading and commenting. Other Websites store online discussions or chat in archives also for historical purposes. WinZip is the most popular program that lets users archive their files as well as extract them from an archive for viewing.
Having an archive is an important element to consider when formulating your website architecture. Readers searching for topics that are relevant to the content in your archives will be led to your site. In turn, archived posts allow readers new to your site to explore your website longer which can eventually cause them to bookmark your site. Therefore, archives are part of the overall strategy of building great content and promoting it on the Web. For example, if someone is looking for a first edition of a particular book and finds it in your archived photos on your Flicker website, they can click on the link on your profile which will lead to your corporate site.
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