A term commonly used in the world of blogs to describe a blog primarily started to promote a specific product or service. Blogs have become great marketing tools since their feedback on issues, products or services have a large influence on their audience, who then can transmit the “buzz” to another network of audience. When blogs are orchestrated by businesses, organizations or people who want to generate a biased campaign, the action is also called astroturfing. Apart from blogs, Astroturf marketers also use message boards, podcasts, video logs, chat rooms and social media Web sites like MySpace when building an artificial buzz.
Astroturfing is considered a deceptive tactic in the PR world. Although the Web has opened up endless channels for businesses to promote their products and services, its “anonymous” nature can also encourage individuals or companies to engage in less responsible marketing campaigns. At First Page Sage, clients can be assured that the firm only uses legal and ethical means in driving their clients’ names to the top of search engine results.
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