Atom is an XML based document format that describes lists of related content known as “feeds”. A feed contains a number of items or entries, each with an extensible set of attached metadata. Entries may take the form of headlines, articles, summaries and/or links to content on a website. Similar to RSS feed, Atom is primarily used in syndicating Web content such as blogs and news headlines to Websites or directly to users. It also acts as the glue between the interchange of sites that have a cross-reference to similar entries on other sites. There are two kinds of Atom document: Atom Feed Document, which represent a feed and some or all the entries associated with it and Atom Entry Document, which represents only one Atom entry.
ATOM gives users the ability to stay updated of news and updates across the Web. For businesses, it provides a powerful tool for generating business through marketing and keeping track of industry news and competition. The more news and updates a business produces, the more fans, followers and bloggers are likely to be wired in on the business which will also lead to online referrals and links.
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