Apparel SEO ROI

Apparel companies ranked ranked #13 in our list of highest ROI industries for which we performed SEO campaigns between 2015 and 2017. During that 3 year period, companies in the clothing industry gained $1.6M / year in net revenue, on average, directly from their SEO campaigns. The companies we’re including in this category are both domestic (within the U.S.) and international brands. Our campaigns with apparel companies typically targeted one of two groups: either retail buyers or consumers directly. Some clients targeted both through separate labels.

The strategy we used to attract clients for apparel companies revolved around creating landing pages for precise, long-tail clothing searches (e.g. soft pocket tees), ensuring that we include transactional keywords such as “manufacturer” or “wholesale” in the title of the pages. On the B2C side, we had a lot of success doing interviews with micro-celebrities who were fans of the clothing line. We also did extensive marketing to our target audience though Facebook ads. Overall, we maintained a thought leadership strategy for both audiences, which you can read about here.