Reports

In this report, we present our data on average B2C customer acquisition costs (CAC) by industry, divided by paid and organic sources.

In this post, we share 15 years of results comparing SEO and PPC conversion rates.

In this post, we share SEO ROI statistics broken down by industry, further segmenting it by Return on Advertising Spend (ROAS), ROI, and time to break-even.

In this report, we share our research on click-through rates for each organic ranking position, ad position, and search element on Google.

In this report, we present our conversion rate data, organized by channel, from our agency’s clients collected between 2016 and 2021.

We present the average conversion rate for 25 B2B industries along with industry-specific suggestions to optimize conversion rates.

In this report, we share out data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.

In this report, we share 14 key metrics and benchamarks for SaaS companies, organized by their role in measuring your company's performance.

In this research report, we share the lead-to-MQL conversion rate in 15 industries, further breaking it down by channel and page type.

In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

In this article, we share our benchmarks on average CAC for 13 ecommerce industries, as well as strategies for reducing CACs.

Our research team calculated the average CAC for startups across 29 industries, which we further subdivided into B2B and B2C companies.

Our SEO team recently studied client websites to see how many backlinks it took, on average, for their pages to rank on Page 1 of Google.

In this report, we share industry-segmented clickthrough rate benchmarks for Google ads as well as the top 3 organic search positions.

In this article, we compare the CTRs of organic vs paid search results and offer guidance on how to use each channel. 

In this article we define organic traffic and paid traffic, then proceed to discuss the reasons to invest in organic vs paid channels.

In this report, we share our data on organic traffic averages, pulled after 1-2 years of conducting organic marketing campaigns.

In this report, we share our internal statistics on ROAS, collected from 52 client campaigns between 2018 and 2022.

In this article, we answer the question of how much content a website should publish for SEO purposes by examining the relationship between publishing frequency, content quality, and ROI.

This report contains SEO statistics culled from our proprietary dataset of 170+ client companies, split 76% B2B / 24% B2C.  

In this article, we share the statistics we’ve compiled based on our legal clients from 2018 to 2022. We also discuss the impact of SEO spend on ROI.

In this article, we discuss the most important KPIs for B2B marketers and how to measure them, providing benchmarks for each.

In this article, we compare and rank 12 types of micro conversions based on how strongly they indicate engagement and future conversion.

In this article, we discuss the 10 most important metrics for growth marketing, providing benchmarks for and explaining each.

In this article, we share which digital marketing KPIs you should track in 2022, as well as successful campaign benchmarks for each.

In this compendium, we summarize the most notable digital marketing statistics that can be found in our previously published reports.

This guide presents the 7 marketing metrics that real estate companies tend to track, offering benchmarks and insights for each.

In this report, we share average session duration benchmarks for 34 industries based on our data pool of ~23% B2C and ~77% B2B clients.

In this article, we use our proprietary data to share digital marketing benchmarks across industries.

In this report, we share five years of data from 160+ websites that calculates SEO conversion rates across multiple dimensions.

In this report, we share ROI data compiled from companies who engaged in digital marketing campaigns with our firm over the past 5 years.

In this report, we present our data on conversion rate by traffic source, taken from 150+ clients’ accounts from 2016-2021.

In this report, we share the data compiled from B2B companies who engaged in content marketing campaigns with our firm over the past 5 years.

In this report, we share our conversion rate optimization statistics, collected from 86 clients between 2016 and 2021.

In this article, we discuss what a good overall Engagement Rate is in Google Analytics, broken down by industry, and how to improve yours.

In this article, we discuss the ROI, cost, and average marketing budget percentage of the most common B2B lead generation techniques.

This report contains organic benchmarks and ROI statistics for LinkedIn, compiled from 8 years of campaigns on behalf of small to midsize B2B clients with annual revenues of $5M–$250M.

This post reviews the SEO conversion rates we’ve seen over 12 years of working with 100+ middle market and enterprise clients, organized by page type.

In this article, we use our proprietary data to share 5 SEO benchmarks for 20 industries.

In this article, we share average customer lifetime value (LTV) benchmarks for services companies based on data from our 12 years of working with 200+ clients.

This article tells you how long it should take to see substantial results from an SEO campaign.

We offer expert guidance into the top three metrics B2B marketers need to understand: qualified leads, visibility, and engagement.

We aggregate the data from 10+ years of content marketing for 12 industry verticals, from real estate to PCBs to financial services.

In this article, we share what successful corporate blog metrics look like.

We compile the most relevant and interesting statistics about B2B SEO in this article, with a focus on the most recent research.