Computer Product Manufacturing SEO ROI

Companies that specialize in computer products and accessories — from the internal, like semiconductors, integrated circuits, and transistors, to the external, like video conferencing equipment — ranked in our top 10 highest ROI of all our client groups between 2015 and 2017, with $2.2M / year in new net revenue directly resulting from SEO. Our clients who were selling computer chips components tended to target a very small audience of decision makers at major device manufacturers and chip makers in Silicon Valley and other tech centers, such as Google, Microsoft, Qualcomm, and Samsung.

For these clients, our SEO strategy was thought leadership centered around insightful blog articles that discuss technology trends (supplemented by social media marketing), as well as industry forecasts and annual reports. Often the goal of the campaign was less about reaching brand new clients and more about ensuring that our manufacturer was top of mind and considered a thought leader. That way, when it was time to make a buying decision, our client had a greater likelihood of being selected. You can read more about our thought leadership strategy here.