Engineering Design Software Company SEO ROI
Engineering design software companies earned among our 10 highest ROIs between 2015 and 2017. On average, our clients in this industry brought in $1.8M / year in new net revenue as a direct result of their SEO campaigns. The clients we work with in this niche are all companies that serve engineers who are engaged in product design and development, and range from machine design and analysis software to 3D design and simulation tools to manufacturing process design software.
Our strategy for engineering design software companies typically involves creating content aimed at the problems that engineers and designers run into when doing their job, which they turn to Google to address. By offering quick solutions to the challenges they face, but educating them on the fact that better tools exist than the ones they’re currently using — including, of course, our clients’ products — we tend to get a high rate of new user conversion. We also create videos to accompany our Problems & Solutions blogs in order to draw potential users in further and offer them more value. You can read more about our thought leadership strategy here.
Organic Traffic Growth
Other relevant SEO stats for engineering design software companies:
- Average bounce rate: 44%
- Average time on site: 4:18
- Landing page conversion rate2: 2.3%
1 ROI is calculated by taking new revenue directly attributable to our organic SEO campaign within the 3 year period (including revenue from new customers’ referrals and upsells), then subtracting marketing costs and estimated COGS + overhead allocation. We used a 3 year period to account for longer sales cycles and the typical time frame required to see an accurate return from an organic SEO campaign. The last 2 quarters of 2017 are projected.
2 Conversion rate refers to the percentage of new SEO visitors who convert to a sales lead within 30 days of landing on the client’s website from a Google search results page