Enterprise Software Development Company SEO ROI
Enterprise software development firms ranked #15 in our list of highest ROI industries for SEO between 2015 and 2017. On average, these firms took in $1.4M / year in brand new net revenue as a direct result of their SEO campaign. The companies in this space were developing CRMs and CRM add-ons, purchasing systems, and business intelligence platforms. Typically, the audience we targeted with our campaigns were CIO, CTOs, and other technology executives at Fortune 1000 businesses.
The strategy we used in these SEO campaigns was firmly rooted in thought leadership: we wrote white papers, quarterly reports, filmed videos, and wrote Problems & Solutions landing pages that covered the various situations that decisions makers at enterprises found themselves in that lend themselves to seeking out a new software solution. You can learn about our thought leadership strategy in greater detail here.
Organic Traffic Growth
Other relevant SEO stats for enterprise software development companies:
- Average bounce rate: 33%
- Average time on site: 4:26
- Landing page conversion rate2: 1.1%
1 ROI is calculated by taking new revenue directly attributable to our organic SEO campaign within the 3 year period (including revenue from new customers’ referrals and upsells), then subtracting marketing costs and estimated COGS + overhead allocation. We used a 3 year period to account for longer sales cycles and the typical time frame required to see an accurate return from an organic SEO campaign. The last 2 quarters of 2017 are projected.
2 Conversion rate refers to the percentage of new SEO visitors who convert to a sales lead within 30 days of landing on the client’s website from a Google search results page