Why are you different from other SEO companies? Answers: (1) “We have a lot of experience.” (2) “We’ve gotten remarkable results.” (3) “We have a different [...]
I frequently receive e-mails from clients linking to articles about Google’s latest algorithm changes. “Should we be worried?” is the usual question I can perceive between the lines. READ ON
In my discussions with companies considering our SEO service, I sometimes detect a hint of hesitation about us writing thought leadership articles on their behalf. The question I can see forming [...]
Often when people find out that I own an SEO firm, they tell me about their own experience with SEO. I like that; it’s a good opportunity for me to learn how people are thinking about the subject [...]
Perhaps the most common missed opportunity I discover when I evaluate websites is a lack of properly-formatted landing pages. A “landing page” is any page on a website that is intended to be the [...]
SEO and PR are two things that go very well together but cannot substitute for each other. I liken the process of getting new exposure and leads to your company – which is typically the main [...]
I was having a conversation with a venture capitalist here in San Francisco today and we were discussing SEO pricing. I shared our company’s average monthly fee with him, and he commented that [...]
There are five ways to figure out the best SEO keywords for your website: (1) intuition; (2) asking potential customers what they would type into Google to find a company like yours; (3) using [...]
We frequently get asked by our B2B clients “Is my site’s bounce rate of X% acceptable?” I will explain bounce rate in some detail in this space, but first I will directly answer the question: A [...]
Social media is the new frontier of SEO. Unfortunately for Google, it’s arriving a lot more slowly than they’d like. I will answer the question of what the current impact of social media is on [...]
When Larry Page and Sergey Brin, the founders of Google, unveiled their new concept for a search engine, their vision was groundbreaking: the web could be organized by the relationships between [...]
If you’re here to understand the difference between PageRank and TrustRank, I won’t make you spend more than 30 seconds. Most of the time when people use either term, they are referring to the [...]
The long tail theory of SEO is a premise that states that a website benefits more from ranking for lots of longer search terms on Google than it does from ranking for a few big search terms. For [...]
The question is actually quite similar to another age-old question around home ownership: is it better to rent or buy? But before I explain how, let’s just define our terms. SEO is the art of [...]
If you asked the average person how they would determine whether their SEO company is doing a good job, they’d probably say “By looking to see if my site is ranking better than it was before.” To [...]
A well-run SEO campaign should be able to show results within 4-6 months. I am defining results as “new, targeted, organic traffic that produces leads.” Of course, there are campaigns that show [...]
When SEO is viewed as a medium to long term investment, it can be the single best use of a company’s marketing budget. Like any investment, if you go about doing SEO in an intelligent way, it is [...]
Probably the most frequent question I get when I speak is “How do you keep up with Google’s constantly-changing search algorithm? Doesn’t the information you teach get outdated pretty quickly?” [...]
