How are website landing pages used in SEO?
Perhaps the most common missed opportunity I discover when I evaluate websites is a lack of properly-formatted landing pages. A “landing page” is any page on a website that is intended to be the first page that a brand new visitor of your website arrives on (either from the organic search results or some form of advertising). In this post, I will be discussing the best strategy for creating new landing pages.
Evan Bailyn is a best-selling author and award-winning speaker on the subjects of SEO and thought leadership.