What’s a good bounce rate for a B2B website?

We frequently get asked by our B2B clients “Is my site’s bounce rate of X% acceptable?” I will explain bounce rate in some detail in this space, but first I will directly answer the question: A bounce rate of 40% is good for a B2B site. Anywhere from 25% – 55% is normal, depending on how aggressively you are marketing your site online.

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