What’s the difference between PageRank and TrustRank in Google’s algorithm?
If you’re here to understand the difference between PageRank and TrustRank, I won’t make you spend more than 30 seconds. Most of the time when people use either term, they are referring to the private internal score that Google gives every web page on the Internet. This score expresses the amount of trust Google feels that page has earned, which determines how highly that page can rank in its search engine. So both PageRank and TrustRank are essentially the same thing: a “trust score.” How do you get a higher trust score?
Evan Bailyn is a best-selling author and award-winning speaker on the subjects of SEO and thought leadership.