What’s the relationship between SEO and PR?
SEO and PR are two things that go very well together but cannot substitute for each other. I liken the process of getting new exposure and leads to your company – which is typically the main benefit of both SEO and PR – to a weight lifting competition. The competition may seem like it’s all about strength, but in fact, it’s also about stamina, discipline, focus, and a bit of creativity. Hiring an effective PR firm is like mastering the strength component of a weight lifting competition: seemingly the direct route to winning, but in reality, not enough. Doing effective SEO is like mastering all the components of the competition, allowing you to win. Let me explain.
Evan Bailyn is a best-selling author and award-winning speaker on the subjects of SEO and thought leadership.