What’s the relationship between SEO and PR?
SEO and PR are two things that go very well together but cannot substitute for each other. I liken the process of getting new exposure and leads to your company – which is typically the main benefit of both SEO and PR – to a weight lifting competition. The competition may seem like it’s all about strength, but in fact, it’s also about stamina, discipline, focus, and a bit of creativity. Hiring an effective PR firm is like mastering the strength component of a weight lifting competition: seemingly the direct route to winning, but in reality, not enough. Doing effective SEO is like mastering all the components of the competition, allowing you to win. Let me explain.