Which is better – SEO or SEM?
The question is actually quite similar to another age-old question around home ownership: is it better to rent or buy? But before I explain how, let’s just define our terms. SEO is the art of getting a website to appear at the top of the organic, or natural search results. SEM (aka PPC) is participation in a paid advertising program that places your website alongside the natural search results.
Evan Bailyn is a best-selling author and award-winning speaker on the subjects of SEO and thought leadership.