Why should I trust a third party service to write content for my website?
In my discussions with companies considering our SEO service, I sometimes detect a hint of hesitation about us writing thought leadership articles on their behalf. The question I can see forming in the other person’s mind goes something like: “How can I get comfortable with the idea of an outside service writing content that represents MY company?”
Evan Bailyn is a best-selling author and award-winning speaker on the subjects of SEO and thought leadership.
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