Industrial Internet of Things (IIoT) SEO ROI

Between 2015 and 2017, Industrial Internet of Things (IIoT) companies were our #3 highest ROI client group, with $2.6M / year in new net revenue that can be directly linked to an SEO campaign. The Industrial IoT clients in this sample include sensor manufacturers & monitoring companies, wireless networks, M2M architecture companies, robotics manufacturers, and analytics & edge intelligence businesses.

Our campaigns with these types of companies usually involved: (a) creating use case landing pages which describe specific needs that our clients’ clients have for which IIoT solutions were needed (for instance, writing about inefficiencies in fleet management which invite website visitors to discover the benefits of sensor networks that seamlessly provide data and direction to trucking fleets); (b) creating white papers that feature innovative case studies; and (c) writing highly keyword-targeted blog articles about the newest available solutions in IIoT, segmented by industry. You can read more about our thought leadership strategy here.   


Organic Traffic Growth

Other relevant SEO stats for Industrial IIoT companies:

  • Average bounce rate: 47%
  • Average time on site: 4:10
  • Landing page conversion rate2: 2.2%

1 ROI is calculated by taking new revenue directly attributable to our organic SEO campaign within the 3 year period (including revenue from new customers’ referrals and upsells), then subtracting marketing costs and estimated COGS + overhead allocation. We used a 3 year period to account for longer sales cycles and the typical time frame required to see an accurate return from an organic SEO campaign. The last 2 quarters of 2017 are projected.

2 Conversion rate refers to the percentage of new SEO visitors who convert to a sales lead within 30 days of landing on the client’s website from a Google search results page