Real Estate Investment SEO ROI

In the past 3 years, real estate investment clients have been our #1 highest ROI client group, averaging $3.6M / year in new, net revenue from SEO1. The types of real estate investment companies we work with include investment funds that manage residential and commercial buildings; direct-to-buyer home buying/selling businesses; and real estate investment franchises. With the exception of direct-to-buyer clients, most real estate investment businesses are targeting high-net-worth clients as well as family offices, foundations, and institutional investors.

Our most successful strategy with real estate investment clients has been to publish authoritative reports analyzing real estate markets and local economies, and analyzing past results; create guides on investing in specific markets; and create geo-targeted landing pages that describe the investing climate in a particular city or region. You can read more about our thought leadership strategy here.

SEO ROI

seo-roi-real-estate

Organic Traffic Growth

otg-real-estate

Other relevant SEO stats for Real Estate Investment companies:

  • Average bounce rate: 58%
  • Average time on site: 3:52
  • Landing page conversion rate2: 2.8%

1 ROI is calculated by taking new revenue directly attributable to our organic SEO campaign within the 3 year period (including revenue from new customers’ referrals and upsells), then subtracting marketing costs and estimated COGS + overhead allocation. We used a 3 year period to account for longer sales cycles and the typical time frame required to see an accurate return from an organic SEO campaign. The last 2 quarters of 2017 are projected.

2 Conversion rate refers to the percentage of new SEO visitors who convert to a sales lead within 30 days of landing on the client’s website from a Google search results page

How we measure ROI:

ROI is calculated by taking new revenue directly attributable to our organic SEO campaign within the 3 year period (including revenue from new customers’ referrals and upsells), then subtracting marketing costs and estimated COGS + overhead allocation. We used a 3 year period to account for longer sales cycles and the typical time frame required to see an accurate return from an organic SEO campaign. The last 2 quarters of 2017 are projected.