Real Estate SEO is the process of publishing and distributing industry-leading content for the purpose of attracting wider recognition and sales leads for your real estate firm. When done well, thought leadership content also increases your firm’s profile among tenants and investors alike and connects your firm to valuable business development partnerships.
Our company ghostwrites thought leadership content for commercial and residential real estate firms, developers, REITs, and real estate private equity firms. Our approach is a blend of thought leadership marketing, technical SEO, conversion rate optimization, and data analytics.
Clients have partnered with us to write:
A 4-part series on global construction trends in the coming decade with a special focus on Asian real estate
An authoritative guide on regulations around green building and energy within the commercial sector
A white paper on multi-family real estate market trends within the San Francisco Bay Area and other California cities
A series of editorial pieces on the development of location-based entertainment properties worldwide
A webinar on net lease REITs focusing on historic and likely future yields
Real Estate SEO ROI
In the past 3 years, real estate clients have been our #1 highest ROI client group, averaging $3.6M / year in new, net revenue from SEO. The types of real estate companies we work with include investment funds that manage residential and commercial buildings; direct-to-buyer home buying/selling businesses; and real estate investment franchises. With the exception of direct-to-buyer clients, most real estate businesses are targeting high-net-worth clients as well as family offices, foundations, and institutional investors.
Our most successful strategy with real estate clients has been to publish authoritative reports analyzing real estate markets and local economies, and analyzing past results; create guides on investing in specific markets; and create geo-targeted landing pages that describe the investing climate in a particular city or region. Our signature thought leadership service is built on a process of quality content that garners organic links and leads to valuable conversions, built on a rock-solid foundation of website health.
Real Estate SEO ROI
Other relevant SEO stats for Real Estate companies:
- Average engagement rate: 52%
- Average time on site: 00:03:52
- Landing page conversion rate: 2.8%
Our Real Estate SEO Services: What to Expect
At least twice per week, we’ll publish engaging content to your blog, helping elevate your reputation and cementing your role as an industry leader. This regular cadence of sharing genuinely insightful articles will help you earn Google’s trust, which will soon have you at the top of search engine result pages for highly-valuable and transactional keywords.When we have a steady stream of new traffic coming to the website, we take an analytical approach to tracking the campaign’s success, beginning by observing the path new visitors travel when they land on your website and ensuring the right customers find your firm.
We’ll also help you set up clear goals and establish tracking so you can see where your qualified leads or sales are coming from, and which areas of your marketing need more support. Before long, our systematic approach to identifying keywords, crafting quality content, publishing regularly, and tracking and assessing leads and sales will lead to a steady stream of new clients for your firm. We have had tremendous success with this method over time and welcome the opportunity to share case studies and reports from our other successful real estate clients.