Scientific Equipment Manufacturing SEO ROI

Scientific and laboratory equipment manufacturing companies ranked #15 on our list of the industries that received the highest ROI from SEO campaigns between 2015 and 2017. In that 3 year period, companies in this space earned an average of $1.5M / year in new revenue that can be directly traced to their SEO campaigns. The types of companies included in this research made a variety of products from converters to aid in semiconductor manufacturing, instruments to measure humidity and dew point, and analytical instruments for analysis of chemical compounds. The decision makers we typically targeted our campaigns at were lab managers & technicians, but also included engineers, contractors, HVAC businesses, and mechanics.

Our strategy for attracting new leads to our clients’ businesses centered around publishing thought leadership blogs and landing pages for highly specific use cases in order to attract searchers typing in long-tail keywords such as “hygrometer for incubator.” We also wrote guides to using various types of equipment, troubleshooting blogs, and ROI-focused white papers. In some cases, we created entire websites catering to the industries our clients were targeting.  You can read about our thought leadership service here.