The Largest Lead Generation Companies in the US in 2022

This report lists the 8 largest lead generation companies in the U.S. as of 2022. From the 300+ firms that offer lead generation services, our analysts chose only the ones that describe themselves as primarily being in the business of lead generation. Thus, the list below consists of specialists.

We’ve parsed our dataset by company size, a combination of revenue and number of employees, as it is a useful proxy for the success of the lead generation program being provided. Specialized service providers that employ 100+ people are somewhat rare, and achieving that level of growth indicates an ability to maintain high customer satisfaction.

The table below presents the 8 largest lead generation companies along with their location and specialty. Afterwards, we describe each company in greater detail.

The Largest Lead Generation Companies in the US

COMPANY HEADQUARTERS SPECIALTY
1 CIENCE Denver, CO Outsourced SDR Teams
2 Belkins Dover, DE International Lead Generation
3 First Page Sage San Francisco, CA Long-Term Organic Lead Generation
4 DiscoverOrg Vancouver, WA Business Intelligence for Lead Generation
5 Ziff Davis Performance Marketing Austin, TX Tech-Focused ABM
6 N3 Atlanta, GA Inside Sales Transformation
7 Launch Leads Salt Lake City, UT Email Lead Generation
8 Callbox Los Angeles, CA Outsourced Call Center

The section below describes each of these companies in greater detail.

CIENCE – for Outsourced SDR Services

Describing themselves as a People-as-a-Service company, CIENCE is a Denver-based lead generation company that specializes in providing SDR teams for sales research and outreach. They also provide inbound lead qualification services, making them a good fit for companies with limited staffing to ensure that leads are being followed up on.

Location: Denver, CO
Founded: 2015
Price Range: $$$$
Services offered: People-as-a-Service, Lead Qualification, Appointment Setting

Belkins — for International Lead Generation

International lead generation is a difficult process, requiring knowledge of not just the client’s product but also the best way to approach potential customers in their target country. Belkins specializes in this difficult field, and has experience providing lead generation services for brands across North and South America, Europe, and Australia.

Location: Dover, DE
Founded: 2017
Price Range: $$$$
Services offered: Appointment Setting, Lead Research, Email Deliverability Optimization, International Lead Generation

First Page Sage – for Long-Term Organic Lead Generation

First Page Sage specializes in creating long-term, organic lead generation systems via thought leadership and SEO. Campaigns focus on minimizing cost per lead and maximizing ROI for their clients, with an average campaign ROI of 748%. They work with a variety of industries, ranging from healthcare to B2B SaaS.

Location: San Francisco, CA
Founded: 2009
Price Range: $$$$
Services offered: Inbound Lead Generation, Thought Leadership SEO, Web Development, Demand Generation

DiscoverOrg — for Business Intelligence

Rather than traditional lead generation, DiscoverOrg is a B2B intelligence platform that uses data collection technology designed to give you deeper insights into your leads and lead funnel. They employ teams of researchers who specialize in information gathering techniques combined with a phone-based sales program to nurture leads into customers.

Location: Vancouver, WA
Founded: 2007
Price Range: $$$$
Services offered: Business Intelligence for Lead Generation

Ziff Davis Performance Marketing — for Tech-Focused ABM

Ziff Davis Performance Marketing specializes in using ABM to generate leads for technology companies. They use their proprietary database of potential leads to strategically profile potential customers and prioritize large accounts. They’re on the pricier end of lead generation options, however, and are best for larger businesses seeking enterprise clients.

Location: Austin TX
Founded: 2006
Price Range: $$$$
Services offered: ABM, Appointment Setting, Business Intelligence

N3 — for Inside Sales Transformation

N3 specializes in two areas; inside sales services and consulting services. Companies can expect assistance and guidance on pipeline management & full cycle sales management in addition to marketing automation and cloud migration deployment. The company has been active since 2004 and its clients have included Microsoft, Cisco, and IBM.

Location: Atlanta GA
Founded: 2004
Price Range: $$$$
Services offered: Full-cycle Sales Management, Pipeline Management, Sales Consulting

Launch Leads — for Email Lead Generation

Launch Leads offers scalable plans using targeted lead generation through a variety of channels, including online advertising, cold calling, and social media, but ultimately specialize in creating email lists of qualified leads. Their full service options also include content generation for those email lists, but we recommend reusing your in-house team’s content as a more cost effective lead nurturing tactic. They work with a wide variety of industries, with a particular focus on SaaS.

Location: Salt Lake City, UT
Founded: 2009
Price Range: $$$$
Services offered: Email List Creation, Email Nurturing, Lead Revival

Callbox — Outsourced Call Center

Callbox utilizes a multi-channel approach to reach potential leads primarily via calling, with some social media marketing, and email marketing services. Their approach specializes in lead nurturing, developing leads into MQLs and SQLs for your sales team.

Location: Los Angeles, CA
Founded: 2004
Price Range: $$$$
Services offered: B2B Lead Generation, ABM, International Lead Generation

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