SEO Industry Benchmarks
Data about your own marketing programs is easy to find. Much harder to come by is wider industry data that you can compare it to — after all, a single datum is worth little without context. Having worked with a wide variety of companies since we were founded in 2009, First Page Sage has found itself uniquely able to provide broad industry benchmarks.
Below, you can find the results of our research into SEO, content marketing, conversion rate, CAC, and LTV benchmarks across each industry we’ve had the pleasure of working with.
SEO and Content Marketing Benchmarks
As the U.S.’s largest SEO company, we have unique insights into performance metrics for SEO and content marketing campaigns for almost every industry. Use these resources to plan and measure your SEO content marketing efforts:
In the past 11 years, we have been responsible for driving conversions for hundreds of B2B businesses. Our experience measuring, optimizing, and refining conversions for our clients has given us concrete benchmarks that we use to drive strategy for all new campaigns. Use these benchmarks to maximize your B2B marketing efforts:
Customer Value and Acquisition Benchmarks
While many online resources will give your formulas to help you measure your customer value and acquisition costs, it’s much harder to find concrete numbers that show you how you are performing relative to others in your industry. Use these resources to compare your performance with others in the industry, and gain insight into how you can maximize both your profits and costs:
We share average customer lifetime value (LTV) benchmarks for services companies based on data from our 12 years of working with 200+ clients.
We discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).