SEO Industry Benchmarks

Data about your own marketing programs is easy to find. Much harder to come by is wider industry data that you can compare it to — after all, a single datum is worth little without context. Having worked with a wide variety of companies since we were founded in 2009, First Page Sage has found itself uniquely able to provide broad industry benchmarks.

Below, you can find the results of our research into SEO, content marketing, conversion rate, CAC, and LTV benchmarks across each industry we’ve had the pleasure of working with.

SEO and Content Marketing Benchmarks

As the U.S.’s largest SEO company, we have unique insights into performance metrics for SEO and content marketing campaigns for almost every industry. Use these resources to plan and measure your SEO content marketing efforts:

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SEO ROI by Industry

We share ROI graphs by industry & other interesting information about the campaigns behind these results.

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Content Marketing ROI Statistics by Industry

We aggregate the data from 10+ years of content marketing for 12 industry verticals, from real estate to PCBs to financial services.

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B2B Content Marketing Benchmarks: Your Guide for 2021-2022

We share 5 of the most common goals for B2B content marketing plus 8 benchmarks that indicate whether your efforts are on track.

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B2B Benchmarks

In the past 11 years, we have been responsible for driving conversions for hundreds of B2B businesses. Our experience measuring, optimizing, and refining conversions for our clients has given us concrete benchmarks that we use to drive strategy for all new campaigns. Use these benchmarks to maximize your B2B marketing efforts:

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B2B Conversion Rates By Industry

We present the average conversion rate for 25 B2B industries along with industry-specific suggestions to optimize conversion rates.

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B2B Content Marketing Benchmarks: Your Guide for 2021-2022

We share 5 of the most common goals for B2B content marketing plus 8 benchmarks that indicate whether your efforts are on track.

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Average Customer Acquisition Cost (CAC) By Industry: B2B Edition

We show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

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Customer Value and Acquisition Benchmarks

While many online resources will give your formulas to help you measure your customer value and acquisition costs, it’s much harder to find concrete numbers that show you how you are performing relative to others in your industry.  Use these resources to compare your performance with others in the industry, and gain insight into how you can maximize both your profits and costs:

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Average Customer Lifetime Value (LTV / CLV) for a Services Company

We share average customer lifetime value (LTV) benchmarks for services companies based on data from our 12 years of working with 200+ clients.

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Average CAC for SaaS Businesses, by Industry & Customer Type

We discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).

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Average Customer Acquisition Cost (CAC) By Industry: B2B Edition

We show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

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