First Page Sage and CEO Evan Bailyn are among the most widely-cited AI marketing researchers in academic journals. Below is a selection of publications to which their work has contributed.
How Generative AI Disrupts Search: An Empirical Study of Google Search, Gemini, and AI Overviews, First Page Sage cited by Riley Grossman, Songjiang Liu, Cristian Borcea, and Yi Chen of New Jersey institute of Technology; Michael K. Chen of Nanyang Technological University; and Mike Smith of Indiana University.
Evaluation of LLMs accuracy and consistency in the registered dietitian exam through prompt engineering and knowledge retrieval, Evan Bailyn cited by Amir M. Rahmani of the University of California, Irvine; and Iman Azimi, Mohan Qi, and Youlin Li of iHealth Labs.
Generative Engine Optimization: A VLM and Agent Framework for Pinterest Acquisition Growth, Evan Bailyn cited by Faye Zhang of Stanford University.
The Privacy Paradox of LLMs: User Perceptions and the Reality of PII Leakage, First Page Sage cited by Shuai Cheng and Shu Meng of Zhejiang University, Shuai Hao of Old Dominion University, and Chuan Yue of the Colorado School of Mines.
Leveraging Large Language Models to Democratize Access to Costly Datasets for Academic Research, Evan Bailyn cited by Julian Wang of the University of Oxford and Victor Wang of California State University Long Beach.
Causal Inference from Competing Treatments, First Page Sage cited by Ana-Andreea Stoica, Vivian Nastl, and Moritz Hardt of the Max Planck Institute for Intelligent Systems.
“Create a Fear of Missing Out” — ChatGPT Implements Unsolicited Deceptive Designs in Generated Websites Without Warning, First Page Sage cited by Veronika Krauß, Dominik Schön, Yolanda Thiel, and Jan Gugenheimer of the Technical University of Darmstadt; Mark Mcgill of the University of Glasgow, and Thomas Kosch of Humbold University of Berlin.
Between Search and Platform: ChatGPT under the DSA, First Page Sage cited by Toni Lorente and Kathrin Gardhouse of The Future Society.
https://policyreview.info/articles/analysis/chatgpt-under-dsa
Race and Gender in LLM-Generated Personas: A Large-Scale Audit of 41 Occupations, Evan Bailyn cited by Illona van der Linden, Sahana Kumar, Arnav Dixit, Aadi Sudan, Smruthi Danda, David Anastasiu, and Kai Lukoff of Santa Clara University.
From Chatbots to Confidants: A Cross-Cultural Study of LLM Adoption for Emotional Support, First Page Sage cited by Natalia Amat-Lefort, Mert Yazan, and Flor Miriam Plaza-del-Arco of Leiden University.
AI-Based Search: Information-Search Marketing and Generative Engine Optimization, Evan Bailyn cited by Kimberly Whitler of the University of Virginia and Michael Pettiette of the University of Houston-Downtown.
Towards Trustworthy AI: Characterizing User-Reported Risks across LLMs “In the Wild”, Evan Bailyn cited by Lingyao Li of University of South Florida, Renkai Ma of University of Cincinnati, Zhaoqian Xue of University of Philadelphia, and Junjie Xiong of Missouri Institute of Science and Technology.