With the rise of ChatGPT and Google Gemini, generative AI’s influence on business decision-making is increasing. Generative Engine Optimization, or GEO, makes your products or services more likely to be recommended by both generative search, and AI chatbots like ChatGPT and Perplexity.
We’re preparing to launch our GEO services later this year. If you’re interested in hearing more about them when they launch, let us know:
Generative Engine Optimization: How it Works
While Generative Engine Optimization is still a rapidly developing field, 6 key elements have emerged:
List Creation and Optimization
Appearing in highly-ranked list articles is the largest factor impacting which companies or products are recommended by chatbots and Google's search generative experience.Database Inclusion
Most LLMs include significant training data from established databases, and being included in those sources makes it more likely for a company or product to be suggested.
Website Authority
Online Review Management
Maintaining positive review scores is an important part of GEO, as companies with lower-than-average reviews are unlikely to be recommended by generative AIs.Achievement Publicization
Reputational characteristics like awards, accreditations, company size, and usage statistics impact how generative AI order their recommendations.
Social Sentiment Monitoring
Read more about generative AI's underlying algorithms and GEO strategy:
Generative Engine Optimization (GEO): Explanation & Algorithm Breakdown
This report shares our team's research into the factors used by generative AI chatbots to make product and service recommendations.
Generative Engine Optimization (GEO) Strategy Guide
In this guide, we provide background on this emerging field, summarize GEO strategy, and break down the algorithm of each major generative AI chatbot.
About First Page Sage
With over 15 years of experience, First Page Sage is a pioneer in both SEO and GEO. Our approach is built on a simple philosophy of excellence: When our clients succeed, so do we.
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