Real Estate Lead Generation Services
Real estate is an industry that relies on establishing trust. Sharing your expertise with industry-leading content is the best way to make sure your firm is one of the most authoritative names in the region.
Lead Tracking and Attribution
We know it’s not just the quantity of leads that justifies your investment. After all, a lead that doesn’t convert is just another visitor. Our reporting experts will work with you to integrate lead tracking and marketing attribution systems, so you know exactly how much return you’re getting on your spend.
Real estate companies that we’ve provided lead generation services for include:
How Our Lead Generation Service Works
Over the past 12 years, we’ve found that a combination of SEO and thought leadership content marketing is the single best way to generate leads. This is because this combination results in low customer acquisition costs and high ROI when examined over a 3-year period.
The first step in our process is to interview you and your team. We want to understand everything you do about the real estate market in your cities of business, as well as the exact profiles of your investors, clients, buyers, and partners. This allows us to then create a lead generation strategy based on the Hub & Spoke model of SEO, targeting transactional keywords that are highly searched by qualified leads.
We’ll then create highly targeted landing pages, articles, reports, and white papers for each one of those keywords. These are designed to move visitors through the conversion funnel, conveying your expertise and authority to your audience. Whether it’s a white paper on real estate market trends in the SF Bay Area; state-by-state guides to green building regulations and incentives in the commercial sector; or an article series examining the expected yield of net lease REITs; each piece of content we produce for your website will be a highly optimized lead magnet.
Our Lead Gen Results
Over the past 3 years, we’ve achieved an average return of $3.6M of net, new revenue for our clients in real estate. This data is based on clients that include:
- Investment funds that manage residential and commercial buildings
- Direct-to-buyer home buying/selling businesses
- Commercial developers
- Real estate investment franchises