Our Fintech Clients
Fintech SEO: Our Approach
Personalized SEO Strategy
When we begin working with a new fintech client, our first order of business is to create a fully customized strategic SEO plan tailored to their needs. We analyze their website and existing rankings, learn about their competitors, and find any leakage points that prevent visitors from converting to leads.Fintech Thought Leadership
As an Your Money or Your Life subject, fintech content faces more scrutiny from Google and only high-quality content is allowed to rank. We hire experienced financial writers who are intimately familiar with writing for fintech companies so that we can effectively ghostwrite thought leadership for our clients.Long-Term Rankings
Because Google’s main goal is to connect searchers with the content that best responds to their search intent, they regularly update their algorithm to ensure that the best content rises to the top of the search results. Our approach hinges on content that understands and responds to the questions that searchers want answered, aligning our approach with Google's goals.
Fintech Companies Have Partnered With Us to Create:
- An editorial series on digital lending platforms and technology aimed at connecting customers with lenders at the point-of-sale
- A white paper on the future of regulation in decentralized finance
- Quarterly Reports on the growth of peer-to-peer cash transfer apps, and projections for the future of consumer fintech
- Resource hubs on robo-advisors, portfolio automation, and digital wealth management solutions.
Fintech SEO ROI
Average 3-Year ROI
Fintech is one of our most successful client groups, averaging $2.6M per year in new, net revenue. This is due to the high conversion rates and low CACs of leads originating from organic search traffic.
Other Relevant Marketing Stats for Fintech Companies:
- Average engagement rate: 71%
- Average time on site: 3:28
- Landing page conversion rate: 1.7%
Learn More About Fintech Marketing & SEO
Read more about our approach to marketing and SEO: