Our Process
SEO is a game with a few big winners.
The top 3 search results take 68% of visitors. The #1 search result receives 19x as many clicks as the top ad.
We help our clients dominate the search results and turn searchers into customers, transforming your SEO investment into real business results. Here’s how we do that:
We begin every campaign by creating a fully custom Strategic SEO Plan that lays out your 50 most valuable keywords, maps them to existing or new content, and organizes them in order of importance for your business.
We earn Google’s trust by creating the best piece of content on the web for each keyword laid out in the strategic plan.
We earn prospects’ trust by transforming your website into an informational hub for your customers’ problems and needs, making content easy to find and consume, and creating a customer-centric path to conversion.
The result: A steady stream of leads that are informed and ready for your sales team to close.
The Elements of SEO
SEO is a complex undertaking. Well executed SEO consists of six elements:
We begin with in-depth research, exploring your goals, brand, buyers, differentiators, offerings, and other marketing efforts.
Our backend team dives into your technical SEO, improving overall site health, page speed, security, and mobile usability.
We create a custom strategic SEO plan tailored to your audience’s problems & desires, and the direction you’d like your company to grow.
We maintain a comprehensive editorial calendar that lays out each keyword we’re targeting and the schedule of deliverables.
Our team produces thought leadership content to the tune of 6-10 new conversion-optimized pages per month, published on your website.
Our reporting team tracks and analyzes results, making sure our work delivers real, measurable value for your business.
If you’re ready to learn more about how we can customize our services for your needs, reach out below:
Or keep reading to learn more about our SEO process.
Campaign Timeline
Our typical campaigns last for 2-5 years. Here’s what the first year looks like:
Our approach emphasizes ranking for the keywords with the most commercial value for your business, resulting in more conversions and higher lead quality.
This in-depth approach to SEO requires teamwork. Your dedicated SEO team will consist of:
An SEO strategist who will create a customized campaign strategy, perform keyword research, analyze search intent, and develop the framework on which your entire campaign will run.
Writers who will create in-depth, authoritative content that answers searchers’ questions and builds trust with your prospective customers.
An Editor to review content, ensuring it aligns with your’ brand and voice while following SEO best practices.
Graphic artists to create original graphics, tables, charts, and illustrations that capture searcher attention and make your site stand out from those of your competitors.
Web developers to who will implement tracking systems, fix any technical issues, and monitor the technical health of your websites, including site speed, security, and mobile friendliness.
A reporting specialist to monitor your campaign’s KPIs and leading indicators, synthetizing all relevant data into a single, readable report and ensuring we maintain steady positive progress for your website over the course of our partnership.
A campaign manager to serve as your dedicated project manager and main point of contact, handing scheduling and agenda creation, tracking action items, and ensuring timely completion of each deliverable.
Our Impact
By the end of a campaign, you can expect to see:
