Thought leadership.

This company, which sells one of the essential internal parts of a car, came to us when their sales were beginning to level out due to their limited ability to reach their target customers.

They knew their customers searched for the part they sell online, but had no idea how to get their website to show up first on search engines amidst all their competition. We did a 9 month test campaign with them to see if we could increase inbound sales leads. At the end of the period, they had increased traffic 8x to over 30,000 visitors per month and gotten a return of over $350,000 on their marketing spend. As our relationship continued over the years, they became the most heavily-trafficked site in their industry.

We met this client, a medium-sized insurance firm specializing in auto, home, and business insurance that has existed for over a century, at a time when they were experiencing a slowdown in business due to increasing competition. While it was certainly the case that more clients had entered their region in the previous decade, few of them were truly savvy in online search.

We saw an opportunity to replace lost business and then some with an SEO-based thought leadership campaign. Our trial period took place over one year, during which we were able to outrank 6 of the top 7 firms on the first page of Google. By analyzing the behavior of the thousands of new web visitors who were landing on the site, we were able to cause a significant number of them – 18% – to convert from browsers to customers. All told, hundreds of new customers resulted from the efforts and the firm has recovered well.

This client, a manufacturer & distributor of medical imaging equipment, hired us to help launch their new product. Over an 18 month period, we were tasked with creating thought leadership content that influenced the industry’s conversation about the need for this type of product, specifically why it would help hospitals to get better data and result in shorter patient stays.

By creating several pieces of content each week and distributing them to online journals, blogs, and information sources in the healthcare industry, we helped the company to get a steady flow of new, qualified visitors to their website during the first year and a half of the product’s life. By analyzing the visitor path of all new sessions, we were able to understand the behavior of new clients versus members of the media or other non-revenue generating sessions, tailoring the website experience specifically to decision makers at hospitals. With rising traffic and some key links from industry websites, the product launch was a tremendous success.

This client, which offers a SaaS solution for both businesses and consumers, was referred to us by a colleague in the same space. Their pain point was outranking competitors in such a crowded field and catching up with the two larger-than-life industry leaders.

We began by creating thought leadership on highly specific topics related to the issues that businesses and consumers typically worry about (uptime, customer service, privacy, and security), targeting those articles at decision makers and people with the strongest interest in the areas the company excelled at. By achieving high rankings in dozens of highly-searched but lesser-known niches, we triggered hundreds of new customers. One of our articles even reached a famous thought leader in the industry and his recommendation of our client resulted in a payload of publicity, credibility, and new accounts.