Our Medical Device Clients Include:
Medical Device SEO: Our Approach
Comprehensive SEO Strategy
We begin every campaign by learning about your products, and discover which keywords are actively being searched by patients or other key purchasers. We then create a keyword map, conversion analysis, and success roadmap; in other words, a personalized Strategic SEO Plan for your companyExpert Medical Writers
Our writers are experts at crafting insightful medical content that ensures you reach your customers, whether your products are innovative pacemakers and aortic stents, prosthetic limbs, or educational bone models used in medical schools.Thought Leadership
Our practice marries the science behind your research, design, and development with the art of positioning your company as a leader in your field. Our thought leadership expertise allows us to engage readers, establish authority, and convert visitors to leads.
Medical Device Companies Have Partnered With Us To Create:
- An online compendium of Active Pharmaceutical Ingredients (APIs) Resource hubs on managing prescription drug addictions such as Xanax, Ativan, and Adderall
- A series of problem and solution pages covering commonly-searched issues (e.g. “anesthesia machine ventilator failure”)
- Clinic-ready infographics on synaptic pruning, the mesolimbic dopamine system, and mindfulness-based relapse prevention
- White papers on technology trends and groundbreaking outcomes in our clients’ medical fields
- A pillar page on neuroplasticity and drug addiction
Our Work: A Medical Device Case Study
We worked with a leading medical device company that develops personal medical equipment. Over the course of our campaign, we developed a custom-built SEO campaign to improve their brand visibility among patients, and supported this campaign with regularly published, ghostwritten content.
Our strategy targeted search terms that reflected the most common pain points of patients, and our writers created compelling, easy-to-read content that provided actionable advice. Over the course of the first two years, our work resulted in $1.95 million in revenue, resulting in an ROI of over 800%.
Our Medical Device SEO Results
Average 3-Year ROI
Medical device companies are consistently among our clients with the best ROI for SEO services, averaging $2.4M / year in new, net revenue. We’ve partnered with companies that specialize in a wide variety of devices and equipment, from heart monitoring devices and anesthesia machines to veterinary equipment and small batch prototyping services.
Our customer-focused onboarding process puts you and your goals first. We’ll discuss your offerings—now in the future—and work to truly understand your approach, target audience, and key competitors. We’ll learn what makes you unique, adopt your voice, and use our insights to launch a year-long campaign dedicated to positioning you as the thought leader in your field.
Other Relevant Marketing Stats for Medtech Companies:
- Average engagement rate: 65%
- Average time on site: 3:58
- Landing page conversion rate: 1.5%