At First Page Sage, we specialize in providing organic lead generation for fintech companies. Here’s how our service works:
Attract Leads with SEO
Google is one of the first places business decision makers turn when researching new payment platforms, embedded finance solutions, or other fintech products. Ranking at the top of the search results for commercially valuable keywords ensures a reliable source of new leads.
Convert and Nurture with Thought Leadership
Financial services are a heavily trust dependent industry, and fintech companies must quickly demonstrate their authority and expertise in order to build trust with new leads. Thought leadership content builds trust with your audience, converting visitors into leads, and leads into sales.
Track Leads and Optimize for ROI
Our reporting and web development team will work closely with yours to implement lead tracking systems, making it easy for you to understand exactly how much ROI our services campaigns generate for your business.
Fintech firms that we’ve provided lead generation services for include:
Systematizing Fintech Lead Generation
Unlike other fintech lead generation companies who offer lists of cold leads with little additional support, our focus is on building you a comprehensive lead generation system. We prioritize organic lead generation channels because of their high ROI, backing them up with insightful thought leadership content that converts and nurtures leads. We then supplement these organic channels with PPC and LinkedIn advertising for short-term lead generation, broadening our clients’ audience and reach.
When we begin a fintech lead generation campaign, we first interview you and your team so we can understand exactly who your ideal customers are, and the competitive advantages your financial technology offers. We learn how your current customers learned about your software, and why they chose to work with you over your top competitors. Our strategists use this knowledge to build a detailed lead generation strategy that targets the most valuable prospective customers for your company.
We then move into the core of our lead generation campaigns: building and publishing an extensive library of landing pages, blog articles, white papers, and other specialized content, each targeting a keyword highly searched by leads actively searching for a new fintech provider. After publishing this content on your website regularly, your site will begin attracting significantly more visitors, leading to an influx of conversions and by extension, leads for your sales team.
Our Fintech Lead Gen Results
Our fintech lead generation campaigns generate an average return of $2.6M in new, yet revenue over a 3 year period. Organic leads are warmer than those from paid sources, leading to shorter sales cycles, higher conversion rates, and lower CACs.
- ROAS: 10.80
- Time to Break Even: 9 months
- Lead-to-MQL Conversion Rate: 29%
If you’re ready to invest in turning your website into a fintech lead generation system, reach out below to schedule a call.