The #1 Law Firm SEO & GEO Agency
For 17 years, we have turned law firm websites into a dependable source of qualified case inquiries, consultations, and new matters. Today, that means beating your competitors in two search landscapes: Google and AI.
Learn More
Strategy, Execution, and Accountability Under One Roof
- Strategy
A Fully Custom Plan, Built First
The engagement begins with a planning month: audits of SEO, GEO, and conversion, the technical SEO finished, and a map of every search a potential client might run across your practice areas and jurisdictions, alongside what the AI platforms currently believe about your firm. - Execution
Content Creation By In-House Experts
Experienced legal writers and former journalists, all in-house, produce your six to seven monthly deliverables from weekly attorney interviews. Every piece is jurisdiction-accurate, free of outcome guarantees, and inside attorney advertising rules before it publishes. - accountability
Reporting on the KPIs that Matter
"Referrals built this firm, but referrals do not scale. What First Page Sage built does. The inquiries we get from search read like referrals: people arrive already knowing our verdicts, quoting our articles, and asking for the right attorney by name."
- "Referrals built this firm, but referrals do not scale. What First Page Sage built does. The inquiries we get from search read like referrals: people arrive already knowing our verdicts, quoting our articles, and asking for the right attorney by name."Managing Partner, Plaintiff Law Firm
Law Firms We Work With
Personal Injury & Plaintiff Firms
Campaigns for the most competitive searches in law, built to win the case inquiries that arrive in the hours after an accident.Client experience
Intellectual Property & Patent Law
Authority content for firms serving inventors and technology companies, evaluated by sophisticated clients who read before they call.Client experience
Business & Commercial Litigation
Thought leadership that reaches general counsels and founders deciding between outside firms, and increasingly asking AI first.Client experience
Criminal Defense
Programs for the highest-urgency searches in law, where being the first trusted name a family finds decides who gets the call.Client experience
Law Firm Case Study: Personal Injury Firm
We deployed a dual-phase campaign: first scaling traditional SEO for high-intent case acquisition, then layering in Generative Engine Optimization (GEO) to capture AI searchers.
Law Firm Marketing Services
Law Firm SEO
A page for every service, specialty, and city you cover, so the customer searching at midnight finds you, and not a competitor.
Local SEO
For personal and consumer-focused practices, the map pack is the first impression. We manage listings, reviews, and location pages until your firm holds it.
GEO / AEO
People now describe their situation to ChatGPT, Claude, & Gemini and ask which lawyer to call. We shape what the models believe so your firm gets recommended.
Agentic Search Optimization (ASO)
As legal research and firm comparison shift to AI agents, we structure your site so an agent can verify your experience, results, and fit.
Technical SEO
We ensure your site architecture, speed, and indexation are in optimal shape for SEO and GEO/AEO in the first month, and we keep it that way.
Conversion Rate Optimization
By analyzing your law firm's website, we extract more consultations from your existing traffic, with mathematically-proven conversion paths and clear attribution.
Expert-written Legal Content
Legal writing your attorneys will sign off on: jurisdiction-accurate, guarantee-free, and inside the advertising rules.
Law Firm Website Design
We have designed legal websites that dominate their practice area, and will ensure your site attracts and converts new prospects.
Law Firm Paid Search Management
Google Ads and Local Services Ads can be important new client acquisition channels. We'll run your ads thoughtfully, iterating on the campaign based on results to maximize outcomes.
Are we the right partner for you?
We are a strong fit when
- You measure marketing in signed cases and consultations, not site visits.
- You want one accountable partner your partners can hold to a number.
- Your reputation is the practice, and content beneath your standards is not an option.
- You want your attorneys recognized as the authorities in their practice areas: by peers, by clients, and by the AI platforms clients now ask.
- You will evaluate us monthly on results, which is the arrangement we prefer.
We are not a fit when
- Senior-level work is beyond the current budget. We price at the top of the market intentionally.
- You want deliverable counts and link quotas. We answer for inquiries and reputation.
- You have concluded AI optimization is schema markup, FAQs, and dashboards, and are not open to an approach built on growing the firm itself.
- You want paid leads this month, and nothing that compounds.
Our Law Firm Results, In Numbers
- 17Years in Law Firm Marketing
- 41Law firm clients served
- 3.2 yrsAverage law firm client relationship
- 1,900Legal articles & landing pages produced
- 113%Average increase in organic traffic
- +73%Increase in law firm client mentions in AI results
- 7.5%Average conversion rate of organic search visitors
- 3.4xConversion rate of SEO leads vs paid search
- 26%Average annual growth in qualified case inquiries
- $2.6MAverage annual new net revenue per law firm client
- 14 moAverage time to recoup campaign investment
- 526%Average ROI over the first 3 years of a campaign
Common questions from law firms
How are your engagements structured?
Month to month, with no long-term commitments. Like your clients, we believe representation should continue because it is working. Month one is strategic planning, with production underway in month two.
What happens in the first month?
The first month yields three audits, covering SEO, GEO, and conversion, and finishes the technical SEO. We also set the review protocol with your attorneys, so every piece that follows is checked for jurisdictional accuracy and advertising-rule compliance before it publishes.
What do we receive each month?
On a combined SEO and GEO engagement, 6-7 deliverables arrive each month: practice area and jurisdiction pages, original research that draws citations and links, comparison articles on the searches that precede a hire, and brand authority PR.
Who writes our content?
In-house W2 writers, including experienced legal writers and former journalists. They interview your attorneys weekly and work from a knowledge base built on your practice pages and representative matters. Every piece is jurisdiction-accurate, free of outcome guarantees, and consistent with attorney advertising rules, and your attorneys review it before it goes live.
When should we expect results?
Expect the first quality inquiries around month 3 or 4. Our law firm data runs deeper than most verticals: organic visitors convert at 7.5% on average, campaigns recoup their cost in roughly 14 months, and three-year ROI averages 526%.
What KPIs do you report on?
Qualified case inquiries and consultations, through the call tracking and intake attribution we set up. Behind that, your authority on AI platforms, with rankings and map pack visibility as the leading indicators.
About First Page Sage
With over 17 years of experience, First Page Sage is a pioneer in both SEO and GEO/AEO, and the leading law firm SEO agency in the United States. Our approach is built on a simple philosophy of excellence: When our clients grow, so do we.