Staffing Lead Generation Services
At First Page Sage, we have over 12 years of experience creating lead generation systems for staffing & recruiting agencies. Here’s how our service works:
Attract Visitors with SEO
When business owners are ready to work with a staffing agency, they turn to Google to find one. We’ll help ensure that your firm is at the top of the search results—and your potential customers’ lists.
Convert to Leads with Thought Leadership
Your clients want to feel confident in their choice of staffing partner. High quality thought leadership both shows your expertise and demonstrates the benefits of working with a recruiting agency, convincing visitors to reach out to your sales team.
Understand ROI Through Tracking & Attribution
Making it easy for you to understand your ROI is one of our core principles. Our reporting team will work with you to implement lead tracking & attribution systems that show you exactly where your leads are coming from.
Staffing agencies that we’ve provided lead generation services for include:
How We Generate Leads for Staffing Companies
Our approach to lead generation is built on SEO and Thought Leadership, and combines conversion optimized high quality content with a comprehensive understanding of search intent to generate a sustainable stream of leads for your staffing agency.
We start by interviewing you and your team, learning everything we can about your approach to recruiting, candidate selection, and professional placements. We’ll research your top competitors, and take a deep dive into your site so we can understand what makes you the top choice for growing businesses in need of new staff. This knowledge is then distilled into a comprehensive lead generation strategy, organized using the Hub & Spoke model and a 12-month editorial calendar.
The next phase of our service is content production. We’ll create the blog articles that serve as visitors’ first entry points onto your website, and the white papers and reports that demonstrate your staffing expertise, and the landing pages that convince those visitors to convert into qualified leads for your sales team. Each of these will target a commercially valuable transactional keyword, and will be written for a specific customer persona to capture the attention of business owners, executives, and hiring managers. Over the course of your engagement with us, we’ll turn your website into an automated lead generation system.
Our work for clients in the staffing industry has generated an average annual return of $1.1M in new, yet revenue over a 3 year period. Our approach focuses on sustainable, long-term results and systematized lead generation, leading to high conversion rates and ROI that increases over the course of a campaign.
Commercial Insurance Statistics:
- ROAS: 6.55
- Time to Break Even: 9 months
- Lead-to-MQL Conversion Rate: 23%