SEO Consulting Services
Our SEO consulting services include all of the expertise we offer in our thought leadership marketing services, but are designed for companies that can produce their own content. If you already have an excellent in-house writing team but your blog articles and landing pages aren’t producing the results you need, we can help.
Full SEO Audit
Our consulting services begin with a full SEO audit. We’ll analyze your current keyword rankings and how they stack up against your competitors, find any technical issues that prevent you from ranking higher, and advise your team on how to resolve them.
Personalized SEO Strategy
While the single most effective SEO strategy is the Hub & Spoke model, but it’s not an off-the-rack solution. We take a white glove approach to making sure our strategy is tailored to your business’s unique niche and goals.
Conversion Rate Optimization
Our conversion optimization experts will analyze your current website pages and make recommendations to increase your site’s conversion rates across the board. You’ll have the benefit of our experience working with Silicon Valley unicorns who have mastered CRO.
Companies that have trusted us with their SEO include:
Setting the Stage with an SEO Audit
Understanding where you currently stand is our first step. This includes:
A technical deep-dive: Our technical experts will comb through your site, evaluating your meta titles and finding any broken links, 404 errors, missing images, or mixed content. We’ll prepare a report for you that organizes each issue by severity, along with our suggested solutions.
Your current SEO positioning: We establish a baseline for how many keywords you already hold top 100, top 10, and top 3 positions for. We’ll then analyze these keywords, determining if they are unbranded, transactional, and valuable. And to better understand how Google’s algorithm sees your website, we analyze your backlink profile and vet the quality of your existing do-follow links.
Competitor analysis: Understanding where your website stands is only the start. We also analyze the websites of your major competitors and how they stack up to yours. This allows us to make strategy recommendations that will fit the exact requirements of your industry.
The Best SEO Strategy, Customized to Your Needs
As we get to know your website, we also interview you and your team to get to know your business. We learn who your customers and clients are, why they choose you over your competitors, and what unique advantages are offered by your products or services. We’ll work with you to understand your ultimate goals beyond just Google rankings, whether it’s building an organic lead generation system, establishing yourself as a thought leader within your industry, or something else entirely. These goals will inform every aspect of the strategy we develop for you, starting with the keywords we recommend that you target.
We first determine which broad, high competition keywords will serve as the best hubs for your website. These are the central pillars of effective SEO strategy, providing the ideal Hub & Spoke site structure that will establish you as a niche expert in Google’s eyes. Our SEO strategists will apply their intimate understanding of the psychology of search intent to evaluate who is actually searching for every highly searched variant, ranking each by its transactionality. Finally, we’ll prepare a suggested editorial calendar that recommends the best page type for each of those keywords and outlines the content your team should write for it.
Access to Our SEO Resource Center
We’ve distilled our 11+ years of experience in the SEO industry into a series of 60+ guides. We cover everything: the very basics, tactical how-tos, high level strategy, and technical processes. Some of the guides you’ll have access to are:
|Basic||What is SEO and Why Does it Matter?|
|Basic||The FPS Glossary of SEO Terms|
|Tactical||How To Develop a Standard Landing Page|
|Tactical||How to Write an SEO Blog Post|
|Strategic||Addressing Search Intent: FPS Best Practices|
|Strategic||Developing a Blog Series in an SEO Campaign|
|Technical||Optimizing your Contact Us Page|
|Technical||How to Set Up Event Tracking in Google Analytics|
Our goal is that by the end of a consulting agreement with us, you’ll be fully prepared to run every aspect of an SEO campaign in your own right.