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Law Firm Lead Generation Services

At First Page Sage, we have over 12 years of experience working with law firms and other legal services providers. We systematize lead generation by combining SEOThought Leadership, and conversion optimization to turn your website into an organic lead generation machine.


When potential clients need legal advice or representation, they turn to friends, and then to Google. A place at the top of the search results is the next best thing to a personal referral.

Thought Leadership

By creating a library of high quality content, we can share your legal insights with potential leads, building trust and standing out from other firms. In turn, this means that leads we generate are warmer than those from other lead generation services.

Conversion Optimization

We use our understanding of your clients’ psychology to develop detailed personas that allow us to tailor pages to speak directly to their needs. Each piece of content we create is designed to respond precisely to a potential lead who is actively searching for legal advice.

Law firms that we’ve provided lead generation services for include:

How We Generate Leads For Law Firms

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The first thing we do when we begin a lead generation campaign is interview the experts at your firm to understand exactly what practice areas you excel in and learn more about your ideal client profile. We’ll then develop a customized lead generation strategy tailored to your needs, targeting the potential clients who will lead to the highest ROI for your firm.

We organize this strategy into a 12-month calendar that serves as the roadmap for the rest of our campaign. This editorial calendar lays out which highly searched transactional keywords and which types of web content—blog articles, landing pages, or specialized content like white papers or reports—will generate the most leads for your firm.

Next, we move into the core of our process: content creation. We work with expert writers who are skilled at translating your legal experts’ insights into original content that demonstrates your expertise. Each of these will be fully conversion optimized, so that visitors can convert into actual, qualified leads as quickly as possible. At the end of a campaign with us, your website will be a lead magnet, working in the background so your firm can focus on giving your clients the best representation possible.

Our Lead Gen Results

Our work for clients in the legal services industry has generated an average annual return of $1.4M in new, yet revenue over a 3 year period. Our clients have ranged from trial attorneys, to intellectual property boutiques, to contract drafting and review services. You can review our law firm ROI and lead generation statistics below:

Law Firm Statistics:

  • Average 3-Year ROI: 526%
  • Time to Break Even: 14 months
  • Lead-to-MQL Conversion Rate: 32%

If you’re ready to invest in turning your law firm’s website into a lead generation system, reach out below to schedule a call.

Law Firm ROI

Law Firm Roi 2024