Our Thought Leadership Marketing Service
Our best-selling Thought Leadership Marketing Service combines highly engaging thought leadership content with the ROI-driven marketing power of SEO. As your SEO partner and advisor, we offer the planning, process, and software integration required to build an SEO system that will generate organic leads and ROI you can depend upon.
Our team of experts craft blog articles and landing pages on your company’s behalf, helping you rank—and convert—for the most valuable, conversion-oriented keywords. We implement tracking and provide marketing attribution insights to help you understand your return on investment.
The Ultimate Lead Generation Strategy
Companies work with us for 2 reasons: to generate significant new revenue and to make their online presence dominant in their industry.
Original, insightful thought leadership content written by a subject matter expert recruited specifically for your campaign and published on your website twice each week
Capitalize on years of relationships with bloggers to procure backlinks from blogs, news websites, and journals (this element is essential to ranking on Google)
Analysis of your website’s success at converting customers in terms of its text, images, and overall look and feel, along with suggestions for improvement and implementation of proposed changes
Ongoing maintenance of the health of your website, including technical SEO and conversion optimization
Creation of unique content and highly-targeted landing pages that allow you to rank for the most lucrative terms in your industry
Strategy, advice, and ideas from a team of SEO & content experts, who get to know your brand and become an extension of your team
A Clear ROI
Monthly reports with analytics on qualified leads, traffic, and engagement
The Nitty Gritty
Our Thought Leadership SEO service begins with a kick-off call so that our teams can meet and we can establish the campaign’s goals. Afterwards, our team collaborates with yours to create a list of the main keywords we’ll be targeting. Simultaneously, we begin building a shared editorial calendar and sweeping through your website to perform our initial SEO Health Check.
Each week of the campaign, we publish several pieces of content. Frequently, they take the form of thought leadership articles on your company’s blog. (If you don’t have a blog, we’ll create and design it for you at no additional cost.) Other times, they are landing pages aimed at specific industries, locations, customer types or use cases. Every piece of content we produce goes through the hands of two editors, one focused on spelling and grammar, and the other focused on the key insights of the piece.
As the campaign progresses, our editors consult our database of bloggers and journalists to see if there are any natural connections between our content and the articles these members of the press are publishing. Our goal is to achieve backlinks, Google’s currency of trust. Over time, we tend to achieve even more links from bloggers naturally finding our articles on Google and referencing them on their websites.
In addition to publishing weekly content, we also engage in special projects that are meant to make an outsized impact, increasing Google’s trust of your website and bringing in a substantial number of new sales leads. Special projects can include white papers, reports, research studies, and “super” landing pages.
Every month, we send you a report with your main KPI front and center (usually, new qualified leads) as well as other interesting insights from your website’s analytics. In addition, every 3 months, we take a holistic look at your site’s progress and decide whether any strategic shifts are in order. Our success is judged solely by your success, as defined by you.
There are many intangible benefits to our Thought Leadership SEO program, including on-demand marketing consulting from our experts; strategic introductions to our other incredible clients; and speaking engagements, partnerships, and business development opportunities resulting from your new visibility.