Our B2B SaaS Clients
B2B SaaS SEO: Our Approach
A Strategic SEO Plan
We start each campaign with a strategic SEO plan that is custom-built for your needs and lays out the most effective keywords to target to achieve your goals. We'll also learn your brand voice, identify your website's conversion paths, and work with you to address any other SEO concerns you might have.SaaS Thought Leadership
Average quality SEO content is no longer enough to either secure Google rankings or to convert visitors to customers. Our team will ghostwrite expert-level thought leadership that establishes your software as the leading solution in your market.Lead Generation Focused
We prioritize lead generation in our approach, targeting keywords that your customers actually search. Every piece of content we create for you is optimized to fit into your conversion funnel, turning visitors into leads for your sales team.
B2B SaaS Companies Have Partnered With Us To Create:
- A white paper on the way customer service software is being used by mid-sized to enterprise level consumer-facing businesses
- A blog series on customer loyalty aimed at Fortune 1000 retailers
- A thought piece on the nuances of 3D geospatial modeling aimed at energy companies
- A report forecasting auto lending in 2023 aimed at banks and dealerships
- A pillar page with supporting content on software localization targeted at middle market and large businesses with international websites
- A resource hub on rigid flex pcb design
B2B SaaS Case Study: Cadence Design Systems
We worked closely with Cadence Design Systems, an enterprise-level electronics design automation (EDA) software provider. They initially reached out to us in order to engage with design engineers through a thought leadership-driven SEO campaign.
Over the first two years of our campaign, we built and executed on a custom SEO strategy that focused on capturing the electronics design search space, leading to a 934% increase in total keyword rankings. Our campaign also reducing Cadence’s monthly cost-per-conversion; and resulted in record numbers of new subscribers, free trial requests, and user signups. You can read the full case study below.
Our B2B SaaS SEO Results
Average 3-Year ROI
B2B SaaS are one of most successful client groups, resulting in an average ROI of 702% over the first 3 years of a campaign. This success is due to the relatively low long-term CPL of organic lead generation, and our emphasis on search intent analysis when building SEO plans for our clients.
Other Relevant Marketing Stats for Medtech Companies:
- Average engagement rate: 61%
- Average time on site: 4:26
- Landing page conversion rate: 1.1%