The Best SEO Blog of 2020

I’ve probably reviewed thousands of B2B blog articles in the last few years, and I’ve found that the formula for success is not that complex; while the execution takes a while to master, the [...]

Having created and maintained over 100 B2B corporate blogs over the last decade, I’ve found that there are several metrics that can quickly give you an idea of how successful a blog is. In this [...]

Looking for a new corporate blog strategy? This post outlines the top 5 strategies we see most often in the content marketing industry, compared to what we do here at First Page Sage.

To optimize your blog for branding purposes, you should use the following in every post: Unique Voice Original Content Value Proposition Brand Ethos Infectiousness

The chart below breaks the B2B content marketing funnel down and describes strategies and types of content you can use at each stage.

We’re in the unique position of being able to sample a rich portfolio of clients and campaigns for a more accurate estimate of what an average B2B content marketing conversion rate should be. [...]

A thought leadership campaign is the center of every great B2B content marketing strategy. It’s the most effective way to significantly grow organic traffic, increase time on page, and [...]

These are the B2B content marketing best practices we use and recommend to our clients, followed by a quick-glance chart, then a longer explanation of each action and why we use it.