SEO Blog

Between March 2025 and September 2026, our research team tracked client retention across 418 U.S. marketing agencies, covering roughly 19,700 client relationships. Participating agencies shared anonymized billing records, which we used to log the month each client started and the…

From September 8 to October 25, 2026, our research team studied Muse usage across the United States and Canada, the two markets where it was available during that period. We combined aggregated app-intelligence data with activity logs from a panel…

Agentic commerce moved from concept to mass-market in the fall of 2026. Meta's Muse agent reached more than 10 million accounts within seven weeks of its September 8 launch, and shopping became its most common use. Shopify opened Shop Pay…

Our research team conducted a comprehensive study analyzing ChatGPT conversion rates across industries. The results are presented in this report.

Between January 2023 and July 2026, our research team analyzed session-level traffic data from 218 client websites spanning 12 industries.

Between January and June of 2026, our research team studied how AI now resides inside the content-creation process across business, personal communication, and social media.

In August 2026, our research team ran a controlled study of how content watermarking affects search performance.

This study examines AI token usage costs by model across 11 commercial language models to help better predict actual costs for realistic workloads.

This report shares our Google Ad conversion rate data collected from 121 client accounts between 2021 and 2025.

Customer acquisition often begins before a prospect interacts directly with a company. Buyers search for solutions, research providers, compare approaches, and increasingly use AI platforms before deciding what to do next. Search engine optimization (SEO) helps companies become visible during…