When I teach CEOs and marketers about SEO, the main strategy I advocate is to identify your highest value keywords and build readable, conversion-optimized pages around them. The pages you create [...]
I’ve been watching Google’s algorithm on a daily basis for 13 years. Each December, I compile my observations on the latest SEO ranking factors into an annual report. Usually, there are only [...]
If you’ve been following my articles on meta title tags – the single most important SEO element on your website – you know how important good titles are in Google’s algorithm, how bad [...]
Google’s algorithm has undergone some changes in 2016-2017, most of them relatively minor compared to the towering importance of the old mainstays of SEO: links, meta titles, and thought [...]
