Reports

We present the average conversion rate for 25 B2B industries along with industry-specific suggestions to optimize conversion rates.

In this report, we share our data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.

In this report, we share our research on click-through rates for each organic ranking position, ad position, and search element on Google.

This post reviews the SEO conversion rates we’ve seen over 12 years of working with 100+ middle market and enterprise clients, organized by page type.

In this post, we share SEO ROI statistics broken down by industry, further segmenting it by Return on Advertising Spend (ROAS), ROI, and time to break-even.

In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

In this post, we share 15 years of results comparing SEO and PPC conversion rates.

In this report, we present our conversion rate data, organized by channel, from our agency’s clients collected between 2016 and 2021.

Our research team calculated the average CAC for startups across 29 industries, which we further subdivided into B2B and B2C companies.

In this report, we share 14 key metrics and benchmarks for SaaS companies, organized by their role in measuring your company's performance.