Reports

Between July 13 and October 16, 2026, our research team studied how U.S. consumers are using AI agents to research and buy products and services. The dataset combines a panel of 4,936 U.S. online shoppers, anonymized order and referral data…

Writing is the most common reason people use AI chatbots, from a two-line email to a 3,000-word report. To find out which AI is best for writing, our research team ran a head-to-head study from September 21 to October 10,…

Image generation is now built into most major AI chatbots, and the quality gap between them is wide enough to matter for anyone making product shots, social graphics, illustrations or slide visuals. To find out which AI is best for…

More shoppers now start a purchase by asking an AI chatbot which product to buy, and several platforms can now complete the checkout as well. To find out which AI is best for shopping, our research team ran a head-to-head…

AI now writes a large share of the world's code, from quick scripts to full applications built by people who have never programmed. To find out which AI is best for coding, our research team ran a head-to-head study from…

Planning a trip used to mean hours across airline sites, hotel listings and review pages. AI chatbots now promise to do it in one conversation, from a full itinerary to the cheapest flight. To find out which AI is best…

Our research team spent the third quarter of 2026, from July 13 through September 30, measuring how people use Grok, the AI assistant built by xAI. The dataset combines web and app panel data covering grok.com and the Grok mobile…

Between July 6 and September 25, 2026, our research team studied how people and organizations use Microsoft Copilot across its consumer and business products. We combined usage logs shared by 71 organizations licensed for Microsoft 365 Copilot, web traffic panel…

From June - September 2026, our research team tracked the results of 1,240 LinkedIn ad campaigns run by 186 B2B and B2C advertisers in North America and Europe. The campaigns accounted for $38.4 million in ad spend and about 2.9…

The following report shares data gathered from 80+ SaaS clients we worked with who offered their product through a freemium model.