Reports

Since generative engine optimization (GEO) became a widely discussed subject in 2024, a common view has held that AI platforms favor highly structured websites, such as those that use schema markup, FAQ sections, and llms.txt files. Our research team set…

Our research team evaluated data from 17 sources about how people use Claude. Our findings are reported here, broken down by platform, use cases, and retention.

In this report, we share our research on click-through rates for each organic ranking position, ad position, and search element on Google.

This report examines plastic surgery patient acquisition costs across various marketing channels to determine the true cost of getting one new patient on the surgical calendar.

This article analyzes the lowest CAC marketing channels by source and identifies the constraints that actually govern each.

The following report shares data gathered from 80+ SaaS clients we worked with who offered their product through a freemium model.

Last updated: July 24, 2026 Our research team analyzed agentic AI adoption across enterprise, mid-market, and SMB organizations in the United States and globally. The team compiled data from leading consulting firms, including McKinsey, Gartner, and IDC, as well as…

In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

In this post, we share SEO ROI statistics broken down by industry, further segmenting it by Return on Advertising Spend (ROAS), ROI, and time to break-even.

We present the average conversion rate for 25 B2B industries along with industry-specific suggestions to optimize conversion rates.