Reports

In this report, we share SaaS CAC payback benchmarks for a variety of SaaS industries and customer sizes.

In this report, we present our data on average B2C customer acquisition costs (CAC) by industry, divided by paid and organic sources.

In this article, we share our benchmarks on average CAC for 13 ecommerce industries, as well as strategies for reducing CACs.

In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

This report examines plastic surgery patient acquisition costs across various marketing channels to determine the true cost of getting one new patient on the surgical calendar.

This article analyzes the lowest CAC marketing channels by source and identifies the constraints that actually govern each.

This article provides benchmarks and averages for conversion rates according to marketing channel, traffic source, and industry.

Last updated November 2, 2026 Between July 13 and October 26, 2026, our research team studied how U.S. consumers are using AI agents to research and buy products and services. The dataset combines a panel of 5,212 U.S. online shoppers,…

Last updated November 2, 2026 Our research team analyzed agentic AI adoption across enterprise, mid-market, and SMB organizations in the United States and globally. The team compiled data from leading consulting firms, including McKinsey, Gartner, and IDC, as well as…

Last updated November 2, 2026 Between July 6 and October 26, 2026, our research team studied how people and organizations use Microsoft Copilot across its consumer and business products. We combined usage logs shared by 74 organizations licensed for Microsoft…