Reports

Last updated November 2, 2026 Our research team spent July 13 through October 27, 2026 measuring how people use Grok, the AI assistant built by xAI. The dataset combines web and app panel data covering grok.com and the Grok mobile…

Our research team evaluated data from 17 sources about how people use Claude. Our findings are reported here, broken down by platform, use cases, and retention.

This report shares our Google Ad conversion rate data collected from 121 client accounts between 2021 and 2025.

AI video generators can now turn a sentence or a single photo into a short clip with realistic motion, sound and dialogue. The field also changed a great deal this year: OpenAI closed its Sora app in April 2026 and…

People now bring AI chatbots their questions about relationships, money, health, work and family. In a J.D. Power survey reported by NPR in August 2026, 40% of people said they had used AI to help manage their finances in the…

Homeowners, renters, real estate agents and design professionals now use AI to see a room before they change it, from a new paint color to a full kitchen remodel or a new facade. To find out which AI is best…

Fans now ask AI chatbots for everything from last night's box score to who to start in fantasy football. The answers range from sharp analysis to stats that are weeks out of date. To find out which AI is best…

Writing is the most common reason people use AI chatbots, from a two-line email to a 3,000-word report. To find out which AI is best for writing, our research team ran a head-to-head study from September 21 to October 10,…

Image generation is now built into most major AI chatbots, and the quality gap between them is wide enough to matter for anyone making product shots, social graphics, illustrations or slide visuals. To find out which AI is best for…

More shoppers now start a purchase by asking an AI chatbot which product to buy, and several platforms can now complete the checkout as well. To find out which AI is best for shopping, our research team ran a head-to-head…