Reports

In this article, we compare the CTRs of organic vs paid search results and offer guidance on how to use each channel. 

In this article, we discuss the most important KPIs for B2B marketers and how to measure them, providing benchmarks for each.

In this report, we share our findings on patient conversion rates across medical practice types, sourced from anonymized client data from between 2017 and 2024.

In this report, we share our team's analysis of the market share each of the major search engines in the US B2B market.

In this article, we share the statistics we’ve compiled based on our legal clients from 2018 to 2022. We also discuss the impact of SEO spend on ROI.

This report presents the results of research conducted by our SEO firm between 2018 and 2023, analyzing our clients’ content marketing conversion rates.

This report shares our Google Ad conversion rate data collected from 121 client accounts between 2021 and 2025.

In this article, we use our proprietary data to share 5 SEO benchmarks for 20 industries.

In this report, we present our data on conversion rate by traffic source, taken from 150+ clients’ accounts from 2016-2021.

Our research team recently conducted a meta-analysis of average website conversion rates, using data sourced from Jan 1 - Sept 30, 2023. In the tables below, we have listed the data, which can be used as benchmarks for marketing campaigns. …