Reports

AI now writes a large share of the world's code, from quick scripts to full applications built by people who have never programmed. To find out which AI is best for coding, our research team ran a head-to-head study from…

Planning a trip used to mean hours across airline sites, hotel listings and review pages. AI chatbots now promise to do it in one conversation, from a full itinerary to the cheapest flight. To find out which AI is best…

From June - September 2026, our research team tracked the results of 1,240 LinkedIn ad campaigns run by 186 B2B and B2C advertisers in North America and Europe. The campaigns accounted for $38.4 million in ad spend and about 2.9…

In this report, we share our data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.

Since generative engine optimization (GEO) became a widely discussed subject in 2024, a common view has held that AI platforms favor highly structured websites, such as those that use schema markup, FAQ sections, and llms.txt files. Our research team set…

In this report, we share our research on click-through rates for each organic ranking position, ad position, and search element on Google.

In this post, we share SEO ROI statistics broken down by industry, further segmenting it by Return on Advertising Spend (ROAS), ROI, and time to break-even.

We present the average conversion rate for 25 B2B industries along with industry-specific suggestions to optimize conversion rates.

Our research team calculated the average CAC for startups across 29 industries, which we further subdivided into B2B and B2C companies.

This post reviews the SEO conversion rates we’ve seen over 12 years of working with 100+ middle market and enterprise clients, organized by page type.