Reports

This article provides benchmarks and averages for conversion rates according to marketing channel, traffic source, and industry.

Between September 2 and September 29, 2026, our research team ran 4,182 prompts through seven of the most widely used AI platforms to measure how often each one presents false information as fact. For this study, we define a hallucination…

In this report, we share our data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.

Last updated October 6, 2026 Our research team analyzed agentic AI adoption across enterprise, mid-market, and SMB organizations in the United States and globally. The team compiled data from leading consulting firms, including McKinsey, Gartner, and IDC, as well as…

Since generative engine optimization (GEO) became a widely discussed subject in 2024, a common view has held that AI platforms favor highly structured websites, such as those that use schema markup, FAQ sections, and llms.txt files. Our research team set…

Our research team evaluated data from 17 sources about how people use Claude. Our findings are reported here, broken down by platform, use cases, and retention.

In this report, we share our research on click-through rates for each organic ranking position, ad position, and search element on Google.

This report examines plastic surgery patient acquisition costs across various marketing channels to determine the true cost of getting one new patient on the surgical calendar.

This article analyzes the lowest CAC marketing channels by source and identifies the constraints that actually govern each.

In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.