In this report, we rank the top SEO agencies of 2024 with respect to working with clients in the solar energy industry. We evaluated 31 agencies and ranked them according to 6 factors:
- Past Clients (30%): Past experience providing SEO for solar companies is the strongest indicator of skill and future success. For agencies with more limited solar SEO experience, we look to their work with home services clients.
- Leadership Experience (20%): Agency leadership sets the tone for the direction and culture of an SEO agency. We rated each agency’s leadership on their career history in marketing as a whole, and experience with the solar industry.
- Years in Business (15%): Agencies with a longer tenure have demonstrated that they can weather shifting economic conditions and continue to deliver results for their clients.
- Company Size (5%): Agency size correlates positively with ability to deliver results, as consistent growth is only possible through maintaining strong relationships with satisfied clients.
- Location (5%): SEO agencies located in major cities have access to a deeper pool of talent than those based in smaller towns.
- Average Reviews: We average publicly available review scores given by clients, with greater weight assigned to reviews left by clients in the solar industry.
- Approach to SEO (10%): SEO encompasses a wide variety of services, and we favor agencies that prioritize high ROI and consistent results
The top 7 solar SEO agencies in our study are shown in the table below:
The Top Solar SEO Agencies of 2024
| Rank | Company | Past Clients | Leadership Experience | Company Size | Year Founded | Headquarters | Average Reviews | Approach to SEO |
| 1 | First Page Sage | Baker Home Energy, Bell Brothers | 4.8 | 100-250 | 2009 | San Francisco, CA | 4.8 | High ROI lead generation by combining SEO with thought leadership content |
| 2 | Anchour | Venture Solar | 4.5 | 11-50 | 2013 | Lewiston, ME | 4.7 | Brand design and digital marketing |
| 3 | Solar Marketing Experts | Blue Raven Solar, SunPower | 4.6 | 1-10 | 2016 | Lakewood, CO | 4.6 | Combining digital advertising with SEO for solar marketing |
| 4 | Xen Solar | Greenleaf Carbon, eSmart Solar | 3.5 | 1-10 | 2015 | Chatswood, New South Wales | 4.6 | Technical SEO and Hubspot optimization for solar companies |
| 5 | Lemonade Stand | Rightime Home Services | 4.5 | 11-50 | 2013 | Riverside, CA | 4.4 | Backlinking strategy and reputation management |
| 6 | The Get Smart Group | Goodall Pools & Spas | 4.0 | 11-50 | 2008 | Angels Camp, CA | 4.2 | Full service digital marketing for local services businesses |
| 7 | LocaliQ | Rock’n-It Quality Masonry Work, Kitsap Garage Door Co | 3.5 | 1000+ | 2004 | Pittsford, NY | 3.9 | Local SEO for small services businesses |
First Page Sage
First Page Sage places their focus on high-ROI lead generation through SEO. They write and publish authoritative content on their clients’ websites, targeting local, transactional keywords that are actively searched by homeowners and commercial developers looking for solar companies to work with. While their services scale best with higher marketing spend, they also offer strategic SEO planning for smaller solar companies that can’t invest in a larger campaign.
- Notable Clients: Baker Home Energy, Bell Brothers
- Leadership Experience: 4.9
- Company Size: 100-250
- Year Founded: 2009
- Headquarters: San Francisco, CA
- Average Reviews: 4.8
- Approach to Marketing: High ROI lead generation by combining SEO with thought leadership content
- Contact: Company website.
| Summary of Online Reviews |
| First Page Sage is known for providing clients with “incredibly knowledgeable” teams that are “up to date on Google changes” and constantly fine-tuning campaign strategy to ensure the sales funnel is “producing leads.” |
Anchour
Anchour specializes in creating memorable brands for solar companies, and then using a variety of digital marketing channels to drive traffic to their clients’ websites. Their leadership has a strong solar and marketing background, and their high client reviews make them a good choice for larger solar companies that need to refresh or unify their brand image.
- Notable Clients: Venture Solar
- Leadership Experience: 4.5
- Company Size: 11-50
- Year Founded: 2013
- Headquarters: Lewiston, ME
- Average Reviews: 4.7
- Approach to Marketing: Brand design and digital marketing
- Contact: Company website.
| Summary of Online Reviews |
| Anchour is known for “delivering high-quality, creative work” and having a “keen eye for detail.” |
Solar Marketing Experts
Solar Marketing Experts uses SEO as one element in broader digital marketing campaigns, taking an advertising-forward approach to provide more rapid lead generation at the cost of long-term ROI. They have strong reviews from their past solar industry clients, and their leadership has extensive solar marketing experience.
- Notable Clients: Blue Raven Solar, SunPower
- Leadership Experience: 4.6
- Company Size: 1-10
- Year Founded: 2016
- Headquarters: Lakewood, CO
- Average Reviews: 4.6
- Approach to Marketing: Combining digital advertising with SEO for solar marketing
- Contact: Company website.
| Summary of Online Reviews |
| Solar Marketing experts are “true marketing partners” for clients, delivering “top performing leads” for solar service providers. |
Xen Solar
Xen Solar focuses on Hubspot optimization for solar companies, helping clients that have strong existing lead generation improve their close rates. As part of this optimization, they provide technical SEO services, but are more limited than the other providers on this list. Despite this, our team still ranked them highly based on their exclusive solar marketing focus and average reviews.
- Notable Clients: Greenleaf Carbon, eSmart Solar
- Leadership Experience: 3.5
- Company Size: 1-10
- Year Founded: 2015
- Headquarters: Chatswood, New South Wales
- Average Reviews: 4.6
- Approach to Marketing: Technical SEO and Hubspot optimization for solar companies
- Contact: Company website.
| Summary of Online Reviews |
| The company is known as being “forward-thinking” and combining “strategic, technical and implementation” skills to scale and “increase” the “online presence” for their clients. |
Lemonade Stand
Lemonade Stand is a full-service digital marketing agency that specializes in backlinking strategy and reputation management. While their history with solar companies is more limited than the above agencies, they have strong local marketing experience in their work with home services companies.
- Notable Clients: Rightime Home Services
- Leadership Experience: 4.5
- Company Size: 11-50
- Year Founded: 2013
- Headquarters: Riverside, CA
- Average Reviews: 4.4
- Approach to Marketing: Backlinking strategy and reputation management
- Contact: Company website.
| Summary of Online Reviews |
| The Lemonade Stand is known as having “friendly, caring people” that deliver “exceptional customer service and high-quality content creation.” |
The Get Smart Group
While the Get Smart Group’s main focus is on providing marketing services to pool and spa installation companies, they have a strong solar marketing division. Their services prioritize full-funnel customer acquisition, and are best when clients are able to convert their marketing & sales operations to using Get Smart’s CRM.
- Notable Clients: Goodall Pools & Spas
- Leadership Experience: 4.0
- Company Size: 11-50
- Year Founded: 2008
- Headquarters: Angels Camp, CA
- Average Reviews: 4.2
- Approach to Marketing: Full service digital marketing for local services businesses
- Contact: Company website.
| Summary of Online Reviews |
| The Get Smart Group provides “turnkey marketing” solutions for clients and explains their process such that it is “digestible and understandable.” |
LocaliQ
As their name suggests, LocaliQ’s primary focus is on providing local SEO to small businesses in the services sector, including solar installation providers. They often combine this local SEO with geotargeted ads, as small businesses often need to generate fast results in spite of the lower return of paid channels.
- Notable Clients: Rock’n-It Quality Masonry Work, Kitsap Garage Door Co
- Leadership Experience: 3.5
- Company Size: 1000+
- Year Founded: 2004
- Headquarters: Pittsford, NY
- Average Reviews: 3.9
- Approach to Marketing: Local SEO for small services businesses
- Contact: Company website.
| Summary of Online Reviews |
| LocaliQ helps clients “reach new customers” but have been cited as having a “communication problem” when issues arise. |
