SEO Blog

In this report, we present our data on average B2C customer acquisition costs (CAC) by industry, divided by paid and organic sources.

In this article, we share our picks for the top B2B SEO experts, based on their expertise, accomplishments, and experience.

This report provides our findings on the top B2B lead generation companies, based on their experience, specialties, notable clients, and size.

In this article, we discuss how to create an SEO content plan using the Hub & Spoke model.

In this article, we share our research on the top lead generation companies that specialize in various niches.

In this post, we share 15 years of results comparing SEO and PPC conversion rates.

In this post, we share SEO ROI statistics broken down by industry, further segmenting it by Return on Advertising Spend (ROAS), ROI, and time to break-even.

In this article, we share our research on the 10 largest SEO companies that specialize in different niches.

In this article, we discuss SEO vs paid search, their advantages and disadvantages, and explain how to use both.

In this report, we share our research on click-through rates for each organic ranking position, ad position, and search element on Google.

In this article, we explain the B2B SaaS marketing funnel, and share strategies that SaaS companies can use to optimize each stage.

Our team has complied a list of the 8 largest content marketing agencies in the US, based on notable clients and reputation in their niche.

In this report, we present our conversion rate data, organized by channel, from our agency’s clients collected between 2016 and 2021.

This report provides our findings on the top SEO agencies in San Francisco, based on their experience, specialties, notable clients, and size.

In this article, we break down the average B2B and B2C CAC for organic and inorganic marketing channels.

First Page Sage began conducting a continuous study of Google’s algorithm 13 years ago. Below is the Q3 2023 update.

In this article, we explain how to optimize each stage of the B2B lead generation funnel, all the way from Discovery to Conversion.

In this article, we share our research on the top SEO agencies in New York, and discuss their specialties.

This report provides our findings on the top marketing strategy consulting firms, based on their experience, specialties, notable clients, and size.

In this article, we explain each stage of the digital marketing funnel, and how to optimize your website for more visitors to convert in each.

In this report, we share our research on clickthrough rates for Google ads based on our agency’s client accounts and published reports.

We present the average conversion rate for 25 B2B industries along with industry-specific suggestions to optimize conversion rates.

This report provides our findings on the top SaaS SEO agencies, based on their experience, specialties, notable clients, and size.

In this report, we share out data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.

In this report, we share 14 key metrics and benchamarks for SaaS companies, organized by their role in measuring your company's performance.

In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).

In this article, we break down the factors to consider when creating your B2B SaaS marketing budget, and share 3 example marketing budgets.

Here, I explain the Corpus of Content model of SEO: an organizing philosophy that helps marketers stay focused on their most revenue-generating activities.

In this article, we share which SEO KPIs you should track, as well as successful campaign benchmarks for each.

In this article, we share our picks for the best SEO consultants, based on their expertise, accomplishments, and experience.

In this article, we explain how to calculate SEO ROI, share industry benchmarks, and share ways to optimize the ROI of an SEO campaign.

This report provides our findings on the top B2B SaaS SEO agencies, based on their experience, specialties, notable clients, and size.

This report provides our findings on the top fintech SEO agencies, based on their experience, notable clients, and size.

In this article, we provide benchmarks for the 7 most important B2B SaaS Marketing KPIs, and explain how to use each metric.

In this article, we provide ranking & analysis of the top customer acquisition channels, and break down customer acquisition budgets.

This report takes ranks the top 20 best SEO agencies in the world based on a combination of external signals and agency experience.

In this article, we share our data on customer acquisition strategies for SaaS companies, looking at lead generation, conversion, and sales.

In this article, we share our picks for the top SEO experts, based on their expertise, accomplishments, and experience.

In this article, we share our research on the top demand generation agencies in 2023, and discuss their specialties.

In this article, we’ll explore the benefits and drawbacks of handling your SEO in-house vs working with an experienced SEO agency.

In this research report, we share the lead-to-MQL conversion rate in 15 industries, further breaking it down by channel and page type.

In this guide, we’ll explain how to create geotargeted landing pages that both rank highly and convert prospects into customers.

In this guide, we take an in-depth look at keyword selection strategy for SEO, and discuss how to craft an effective SEO campaign.

In this report, we provide benchmarks for marketing performance along each step of the B2B SaaS conversion funnel.

In this report, we share our meta-analysis of EBITDA multiples for small-to-midsized private businesses, parsed by industry and company size.

Our team has complied a list of the top 8 largest B2B SEO agencies in the US, considering each firm’s notable clients and reputation in their niche.

This report provides our findings on the top real estate SEO agencies, based on their experience, specialties, notable clients, and size.

In this article, we share the ideal LTV to CAC ratio that SaaS companies should aim for.

In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

This report provides our findings on the top healthcare SEO agencies, based on their experience, specialties, notable clients, and size.

In this guide, we outline the five essential components of creating and executing a successful enterprise SEO strategy.  

Our team evaluated 50+ SEO agencies that focus on providing services for enterprise businesses, ranking the top 8 based on multiple factors.

This guide walks you through creating an effective content marketing strategy, from initial goal-setting all the way to measuring results.

This report provides our findings on the top financial services SEO agencies, based on their experience, notable clients, and size.

In this article, we discuss how to create and optimize customer acquisition strategy for startups at each stage of the funnel.

This report provides our findings on the top HVAC SEO agencies, based on their experience, specialties, notable clients, and size.

In this piece, we break down the ways in which generative AI is changing SEO – as well as the ways it isn’t – from a sober, analytical standpoint.

This report provides our findings on the top B2B digital marketing companies, based on their experience, specialties, notable clients, and size.

In this guide, we distill our 14 years of experience selecting keywords for SEO campaigns into 5 best practices.

This report provides our findings on the top B2B content marketing agencies, based on their experience, notable clients, and size.

In this article, we discuss customer acquisition strategy for edtech companies, explaining how to optimize each stage of the process.

In this article, we discuss how to create an effective customer acquisition strategy for a real estate company.

This report provides our findings on the top home services SEO agencies, based on their experience, specialties, notable clients, and size.

This article outlines key nuances of LTV-to-CAC ratios and then provides specific benchmarks based on client data for 29 major industries.

This report shares our research into salary ranges for various SEO job positions and their projected growth potential over the next 5 years.

In this article, we share our benchmarks on average CAC for 13 ecommerce industries, as well as strategies for reducing CACs.

In this article, we discuss 5 best practices for creating and executing B2B SaaS SEO campaigns that produce high ROI.

This report provides our findings on the top manufacturing SEO agencies, based on their experience, notable clients, and size.

Our research team calculated the average CAC for startups across 29 industries, which we further subdivided into B2B and B2C companies.

In this guide, we discuss how content marketing is used for lead generation, and how to create and execute a content marketing strategy.

This report provides our findings on the top HVAC SEO agencies, based on their experience, specialties, notable clients, and size.

In this article. we discuss the advantages and disadvantages of SEO marketing. We then give examples of how companies should approach SEO.

In this article, we provide 6 best practices for creating SEO content that achieves high search rankings and converts visitors to leads.

This report provides our findings on the top medical SEO agencies, based on their experience, notable clients, and size.

Bringing together the technical and human aspects of SEO is the key challenge of SEO strategy. In this guide, we explain how do to just that.

In this article, we explain the difference between technical SEO and content SEO. We then discuss how to implement each.

In this article, we summarize the best way to approach SEO in 2023, breaking SEO Marketing Strategy down into 5 actionable steps.

This report provides our findings on the top automotive SEO agencies, based on their experience, specialties, notable clients, and size.

This report summarizes the most important SEO metrics to track in 2023, and provides benchmarks and explanations for each.

In this article, we share our picks for the best SEO speakers, based on their expertise, awards, and experience.

This report provides our findings on the top insurance SEO agencies, based on their experience, notable clients, and size.

Our team has assembled the ultimate list of B2B content marketing tactics, with examples of how you can execute on each.

In this report, we share out data on SaaS free trial (both opt-in and opt-out) and freemium conversion rate benchmarks. 

We’ve ranked the top 11 lead generation channels based on their monthly cost, ROI, CAC, time until results, and difficulty.

Our team has complied a list of the top 8 SEO companies that specialize in lead generation, based on their notable clients and experience.

In this article, we compare SEO vs SEM, discussing which is better based on their advantages, disadvantages, and your marketing goals.

This article explains Hub & Spoke SEO content strategy and how to create the best piece of content on the Internet for each of your keywords.  

In this article, I share my first-hand knowledge of selling a business to private equity, and discuss the pros and cons of doing so.

Our SEO team recently studied client websites to see how many backlinks it took, on average, for their pages to rank on Page 1 of Google.

In this article, we define content repurposing, then provides the framework for integrating it into your marketing organization.

In this article, we rate 2023's SEO conferences by their content quality, practical value, and networking opportunity.

In this article, we explain the three stages of the SEO customer journey and discuss how to optimize pages for each stage.

This article lays out the 6 best practices that SEO campaigns must follow in order to produce significant ROI.

In this article, we discuss the benefits and drawbacks of adopting a demand generation approach to customer acquisition.

Here, we discuss the ideal allocation for a demand generation budget, and give four example budgets based on company size.

In this article, we explain the difference between demand generation and inbound marketing, and discuss how they relate to each other.

We share the results of several years of research our agency conducted on the most effective lead generation strategies B2B firms employ, including SEO and thought leadership marketing.

In this article, we share the most important customer acquisition metrics to track, as well as benchmarks for each.

This article outlines critical metrics to analyze when running a demand generation campaign, and provide general benchmarks for each.

In this article, we’ll discuss how to use SEO for customer acquisition, focusing on lead generation and nurturing.