SEO Blog

This report provides our findings on the top B2B lead generation agencies, based on their experience, specialties, notable clients, and size.

In this guide, we discuss how content marketing is used for lead generation, and how to create and execute a content marketing strategy.

This report provides our findings on the top HVAC SEO agencies, based on their experience, specialties, notable clients, and size.

In this article. we discuss the advantages and disadvantages of SEO marketing. We then give examples of how companies should approach SEO.

In this article, we provide 6 best practices for creating SEO content that achieves high search rankings and converts visitors to leads.

This report provides our findings on the top medical SEO agencies, based on their experience, notable clients, and size.

Bringing together the technical and human aspects of SEO is the key challenge of SEO strategy. In this guide, we explain how do to just that.

In this article, we explain the difference between technical SEO and content SEO. We then discuss how to implement each.

This report provides our findings on the top SaaS SEO agencies, based on their experience, specialties, notable clients, and size.

In this article, we summarize the best way to approach SEO in 2023, breaking SEO Marketing Strategy down into 5 actionable steps.

This report provides our findings on the top automotive SEO agencies, based on their experience, specialties, notable clients, and size.

This report summarizes the most important SEO metrics to track in 2023, and provides benchmarks and explanations for each.

In this article, we share our picks for the best SEO speakers, based on their expertise, awards, and experience.

This report provides our findings on the top insurance SEO agencies, based on their experience, notable clients, and size.

Our team has assembled the ultimate list of B2B content marketing tactics, with examples of how you can execute on each.

This report provides our findings on the top financial services SEO agencies, based on their experience, notable clients, and size.

In this report, we share out data on SaaS free trial (both opt-in and opt-out) and freemium conversion rate benchmarks. 

This report provides our findings on the top healthcare SEO agencies, based on their experience, specialties, notable clients, and size.

This report provides our findings on the top real estate SEO agencies, based on their experience, specialties, notable clients, and size.

We’ve ranked the top 11 lead generation channels based on their monthly cost, ROI, CAC, time until results, and difficulty.

Our team has complied a list of the top 8 SEO companies that specialize in lead generation, based on their notable clients and experience.

In this article, we compare SEO vs SEM, discussing which is better based on their advantages, disadvantages, and your marketing goals.

Our team has complied a list of the 8 largest content marketing agnecies in the US, based on notable clients and reputation in their niche.

In this report, we present our data on average B2C customer acquisition costs (CAC) by industry, divided by paid and organic sources.

This article explains Hub & Spoke SEO content strategy and how to create the best piece of content on the Internet for each of your keywords.  

In this article, I share my first-hand knowledge of selling a business to private equity, and discuss the pros and cons of doing so.

First Page Sage began conducting a continuous study of Google’s algorithm 13 years ago. Below is the 2023 update.

Our team has complied a list of the top 8 largest B2B SEO agencies in the US, considering each firm’s notable clients and reputation in their niche.

Our SEO team recently studied client websites to see how many backlinks it took, on average, for their pages to rank on Page 1 of Google.

In this report, we share our research on click-through rates for each organic ranking position, ad position, and search element on Google.

In this article, we define content repurposing, then provides the framework for integrating it into your marketing organization.

In this article, we rate 2023's SEO conferences by their content quality, practical value, and networking opportunity.

In this article, we share our research on the 10 largest SEO companies that specialize in different niches.

In this article, we explain the three stages of the SEO customer journey and discuss how to optimize pages for each stage.

In this article, we discuss SEO vs paid search, their advantages and disadvantages, and explain how to use both.

In this article, we share our research on the top demand generation agencies in 2023, and discuss their specialties.

This article lays out the 6 best practices that SEO campaigns must follow in order to produce significant ROI.

In this article, we discuss the blended CAC for each SaaS industry, broken down by customer type (B2C, Small B2B, Middle Market B2B, and Enterprise).

We present the average conversion rate for 25 B2B industries along with industry-specific suggestions to optimize conversion rates.

In this article, we show you what a good CAC looks like within your industry and help you compare your CAC to adjacent industries.

In this article, we discuss the benefits and drawbacks of adopting a demand generation approach to customer acquisition.

Here, we discuss the ideal allocation for a demand generation budget, and give four example budgets based on company size.

In this article, we explain the difference between demand generation and inbound marketing, and discuss how they relate to each other.

We share the results of several years of research our agency conducted on the most effective lead generation strategies B2B firms employ, including SEO and thought leadership marketing.

In this article, we share the most important customer acquisition metrics to track, as well as benchmarks for each.

This article outlines critical metrics to analyze when running a demand generation campaign, and provide general benchmarks for each.

In this article, we’ll discuss how to use SEO for customer acquisition, focusing on lead generation and nurturing.

In this article, we explain the customer acquisition funnel, and how to optimize your strategy at each stage.

In this article, we discuss how to optimize each stage of your customer acquisition strategy, from lead generation, to nurturing, to sales.

In this article, we provide ranking & analysis of the top customer acquisition channels, and break down customer acquisition budgets.

In this post, we analyze and rate the top 10 SEO blogs across five key characteristics.

In this article, we explain the different between demand generation and lead generation, and discuss ideal use cases for each.

In this article, we discuss the advantages and disadvantages of demand generation vs ABM, and then describe ideal use-cases for each.

This guide outlines how to craft a personalized thought leadership marketing strategy and create effective thought leadership content.

In this article, we explain the relationship between thought leadership & SEO, and how to combine both in your marketing program.

In this article, we discuss how to determine if a lead originated from SEO, and explain the pros and cons of common attribution models.

In this report, we share industry-segmented clickthrough rate benchmarks for Google ads as well as the top 3 organic search positions.

In this article, we share our picks for the top SaaS marketing consultants, based on their expertise, experience, and contributions to the field.

In this article, we compare the CTRs of organic vs paid search results and offer guidance on how to use each channel. 

In this article we define organic traffic and paid traffic, then proceed to discuss the reasons to invest in organic vs paid channels.

In this article, we share our picks for the best SEO consultants, based on their expertise, accomplishments, and experience.

In this report, we share our data on organic traffic averages, pulled after 1-2 years of conducting organic marketing campaigns.

In this report, we share 14 key metrics and benchamarks for SaaS companies, organized by their role in measuring your company's performance.

Int his article, we provide a guide to SaaS growth marketing, focusing on customer acquisition while reducing churn.

In this report, we share our internal statistics on ROAS, collected from 52 client campaigns between 2018 and 2022.

In this article, we answer the question of how much content a website should publish for SEO purposes by examining the relationship between publishing frequency, content quality, and ROI.

Here, we explain the essential steps of tracking SEO conversions and micro-conversions in Google Analytics, and provide conversion benchmarks.

This report contains SEO statistics culled from our proprietary dataset of 170+ client companies, split 76% B2B / 24% B2C.  

In this article, we explain how to create a high converting SaaS landing page, breaking down the elements with examples.

In this article, we share the statistics we’ve compiled based on our legal clients from 2018 to 2022. We also discuss the impact of SEO spend on ROI.

In this article, we share 6 B2B content marketing trends, what kinds of companies they're best for, and how to effectively make use of them.

In this article, we share our picks for the top SEO experts, based on their expertise, accomplishments, and experience.

We share 5 of the most common goals for B2B content marketing plus 8 benchmarks that indicate whether your efforts are on track.

In this article, we provide a complete guide to understanding how to choose keywords for real estate SEO, as well as example keywords.

In this article, we discuss the most important KPIs for B2B marketers and how to measure them, providing benchmarks for each.

In this article, we compare and rank 12 types of micro conversions based on how strongly they indicate engagement and future conversion.

This primer presents a high-level overview on landing page strategy, and discuss the types of landing pages businesses should create.

In this article, we describe the goals of enterprise content marketing, and how to create and distribute effective content.

Many marketers still hold misconceptions about whether or not link building is still relevant for SEO. Here, we explain what actually works.

In this article, we lay out the 5 pillars of an effective B2B growth marketing strategy and discuss how to implement them.

This report takes ranks the top 20 best SEO agencies in the world based on a combination of external signals and agency experience.

In this guide to SEO management pricing, we explain the 3 tiers that SEO agencies fall into based on their service offerings.

In this article, we share our picks for the top SEO experts, based on their expertise, accomplishments, and experience.

In this article, we explain what burn multiple represents for SaaS companies, and explore alternative metrics.

In this article, we share 6 best practices for creating B2B landing pages, and explain why each is necessary for success.

In this article, we discuss the 10 most important metrics for growth marketing, providing benchmarks for and explaining each.

In this article, we discuss how to convert visitors to sales leads through the 4-step process of landing page conversion optimization.

In this article, we break down how truly excellent B2B SaaS landing pages are made by comparing and contrasting three example pages.

In this article, we compare the most effective B2B customer acquisition channels, providing key metrics and brief summaries of each.

In this article, we clearly lay out the best practices for B2B lead generation in 2023.

This article is a high level guide to digital customer acquisition for anyone wishing to learn about strategy, or ensure they have an up-to-date understanding of its concepts.

This article identifies the five areas of customer acquisition and offers best practices for mastery of each one.

In this article, we compare and rank the most popular digital lead generation strategies based on their cost, benefits, drawbacks, and ROI.

In this article, we summarize the most effective B2B customer acquisition strategy, explaining how to generate warm leads for your sales team.

In this guide, we lay out how to use digital marketing to create high-ROI lead generation campaigns.

In this article, we share the top customer acquisition KPIs for 30 B2B industries, as well as benchmarks for each.

In this article, we share which digital marketing KPIs you should track in 2022, as well as successful campaign benchmarks for each.

This report provides our definitions for each sales lead funnel stage, as well as sales funnel conversion rate benchmarks for 30 industries.

In this compendium, we summarize the most notable digital marketing statistics that can be found in our previously published reports.

In this report, we rank each of the top 7 SEO tools available to B2B marketers, comparing their feature-set in a B2B context.