One of the most brilliant things about Google’s algorithm is its ability to “read” content on a website. Google’s robots can determine the originality of an article you’ve written and even how [...]
I examine at least a handful of business blogs each week in my capacity as a speaker and CEO of my SEO company, and it’s the rare, rare day when I come across one that emanates real quality. To [...]
This blog post explains in detail what the results of an SEO campaign look like, using real screenshots from clients' Google Analytics accounts.
When I teach CEOs and marketers about SEO, the main strategy I advocate is to identify your highest value keywords and build readable, conversion-optimized pages around them. The pages you create [...]
I’ve been watching Google’s algorithm on a daily basis for 13 years. Each December, I compile my observations on the latest SEO ranking factors into an annual report. Usually, there are only [...]
If you’ve been following my articles on meta title tags – the single most important SEO element on your website – you know how important good titles are in Google’s algorithm, how bad [...]