Average Cost Per Lead by Industry – 2026
In this report, we share our data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.

In this report, we share our data on the average cost per lead (CPL) for 30 industries, for both paid and organic channels.

This report draws on research our team conducted between August 4 and September 26, 2026, in which we surveyed 2,350 professional software developers in North America and Europe about the AI coding tools they rely on. We then weighed those responses against publicly disclosed seat counts and usage figures to produce a normalized model of…

When a buyer asks ChatGPT, Gemini, Claude or Google's AI Overviews to recommend a vendor, the response usually names only a handful of companies. Appearing on that short list has become a measurable commercial advantage, and a growing number of agencies now offer generative engine optimization (GEO) to help brands earn a place on it.…

In this article, we share our research on the top SEO companies in the US in 2026.

Companies budgeting for generative engine optimization (GEO) and answer engine optimization (AEO) have had little reliable pricing data to work from. The discipline is young, most agencies quote by proposal, and the few figures that are published range from a few hundred dollars to more than $60,000 per month. From July 6 to October 2,…

Between July 1 and September 15, 2026, our research team identified the best Adobe Commerce development companies from a field of 24 agencies operating across North America, Europe, and the Asia-Pacific region. Agencies without at least 5 verified reviews across public platforms were excluded from the final table, regardless of partnership credentials, because review volume…

Between March and September 2026, our research team evaluated 47 eCommerce agencies, systems integrators, platform specialists, and managed-services partners serving enterprise and mid-market brands across North America, Europe, and the Asia-Pacific region. We drew on Adobe, Shopify, and Shopware partner directories; Forrester analyst coverage; published case studies with quantified outcomes; platform certification and contribution records;…

In this report, we share data on conversion rates for ChatGPT ads broken down by industry.

Our team compiled data from 14 unique sources to estimate ChatGPT’s usage as of September 2026.

Agentic SEO is the practice of getting AI agents to choose your company when they search, compare, and buy on a person's behalf. For example, a user tells ChatGPT, Claude, or Google Gemini to "book a pet-friendly hotel in Austin under $250" or "find three payroll platforms for a 40-person company and set up demos,"…


October 8, 2026

October 8, 2026

October 8, 2026

October 7, 2026

October 7, 2026

October 7, 2026

October 7, 2026

October 6, 2026

October 6, 2026

October 6, 2026