Last updated: September 12, 2024
Our team analyzed 90+ digital marketing agencies, ranking them on 6 weighted factors:
- Notable Clients (35%): A history of quality campaigns created for high profile clients is a strong indicator of digital marketing expertise, and is the highest weighted factor in our algorithm.
- Years in Business (20%): Digital marketing companies that have weathered one or more economic downturns have demonstrated their ability to market well for their clients even when client spending may be taking a downturn.
- Founder Status (15%): A agency’s founder is often responsible for its guiding vision, and loss of founders can cause agencies to stagnate and service quality to decline.
- Leadership Experience Score (15%): A rating of the company’s executives and senior management that takes into account their prior experience in digital marketing, expressed as a 1-5 numerical score.
- Median Employee Tenure (10%): Agencies often lose institutional knowledge when employees leave, so we favor agencies with longer median employee tenures in our ranking.
- Approach to Digital Marketing (5%): Digital marketing is a wide ranging field, and can take many forms. We favor companies that utilize digital marketing channels that result in high ROI for their clients.
The below table shares the results of our analysis:
The Top Digital Marketing Agencies in 2024
| Rank | Company | Established | Founder Led | Leadership Experience Score | Average Reviews | Median Employee Tenure | Notable Clients | Specialty |
| 1 | First Page Sage | 2009 | Yes | 4.8 | 4.9 | 4.3 years | NBC, Verizon, Cadence | Combines thought leadership expertise with SEO for high-ROI lead generation |
| 2 | AMP Agency | 1995 | No | 4.5 | 4.6 | 2.8 years | Amazon, Southwest Airlines, LinkedIn | Video content marketing |
| 3 | REQ | 2008 | No | 4.6 | 4.5 | 3.9 years | Mastercard, Johnson & Johnson, Waymo | Content marketing for demand generation |
| 4 | Viral Nation | 2014 | Yes | 4.3 | 4.5 | 1.6 years | Coca Cola, Disney, Anheuser Busch | B2C & Influencer marketing |
| 5 | Sociallyin | 2011 | Yes | 4.2 | 4.3 | 2.9 years | TGI Fridays, Edible Arrangements, Dicks Sporting Goods | Social media content marketing |
| 6 | Epsilon | 1969 | No | 4.4 | 4.8 | 4.6 years | CDW, Faraday | Enterprise digital marketing |
| 7 | Cleverly | 2017 | Yes | 3.7 | 4.9 | 2.7 years | LeaseLock, Northwestern Mutual, Nextvia | Content marketing for LinkedIn |
| 8 | Metric Theory | 2012 | Yes | 4.3 | 4.6 | 3.1 years | Zenefits, GoFundMe, Carvana | Paid social media marketing |
| 9 | Clay Agency | 8 | Yes | 4.4 | 4.6 | 2.4 years | Money Lion, Joe & the Juice | UX/UI design and branding |
| 10 | Nonprofits Source | 2016 | Yes | 3.8 | 4.4 | No data | N/A | Digital marketing for nonprofits |
| 11 | Lemon Seed | 2019 | Yes | 3.9 | 4.5 | 1.8 years | Above + Beyond Service Company, Advantage, Air Solutions Heating & Air Conditioning | Geotargeted digital marketing for local services providers |
| 12 | Marketing Eye | 2004 | Yes | 4.0 | 4.4 | 7.1 years | Construx Solutions, Innovent CRM, JESI | Web design and technical SEO |
In the sections below, we discuss each of the top ten agencies in more detail, providing a synopsis of the agency, as well as a brief description of their clientele.
First Page Sage
First Page Sage is the largest SEO agency in the U.S. It specializes in thought leadership content designed for clients to lead important industry conversations and become authority figures within their unique niche or vertical. In addition, First Page Sage offers technical SEO and graphic design services to provide clients with a comprehensive team of specialists to create unmatched content.
First Page Sage’s emphasis on content quality and ROI makes them a good choice for businesses who prioritize long-term growth over short-term lead gen.
- Notable Clients: NBC, Verizon, Cadence
- Leadership Experience Score: 4.8
- Company Size: 100-250
- Years in Business: 14
- Headquarters: San Francisco, CA
- Contact: First Page Sage Website
| Summary of Online Reviews |
| First Page Sage is “the true expert in this industry” with content that “takes thought leadership to the next level.” As a result of their campaigns, clients have been able to “generate a consistent flow of MQLs through organic traffic.” |
AMP Agency
The digital marketing services provided by AMP agency focus primarily on providing video production in addition to related solutions like voice marketing, influencer marketing, and digital design experiences. They create interactive experiences for customers that drive overall conversions by increasing engagement.
AMP Agency’s specialty in video marketing makes them a better option for companies that are attempting to target video-heavy marketing channels like YouTube or social media.
- Notable Clients: Amazon, Southwest Airlines, LinkedIn
- Leadership Experience Score: 4.5
- Company Size: 250-500
- Years in Business: 28
- Headquarters: Boston, MA
- Contact: AMP Agency Website
| Summary of Online Reviews |
| AMP Agency provides SEO services that “resulted in increased sales and better site management” by bringing “new ideas to the table.” Their staff operates “on time and on budget, and are very flexible.” |
REQ
REQ is a digital marketing agency that specializes in an omnichannel strategy which blends traditional advertising and SEO. In addition to on-page and off-page services, they also offer design services geared towards UX/website design to optimize clients websites as well as PR teams to help companies improve their online image in the eyes of prospective customers.
Their omnichannel approach to digital marketing makes REQ a suitable option for companies seeking an all-in-one solution for a comprehensive campaign.
- Notable Clients: Mastercard, Johnson & Johnson, Waymo
- Leadership Experience Score: 4.4
- Company Size: 100-250
- Years in Business: 15
- Headquarters: Washington, DC
- Contact: REQ Website
| Summary of Online Reviews |
| REQ excels at adaptability, being very “good at picking up the ball and running with it.” Their campaigns have “resulted in increased traffic and customer engagement.” |
Viral Nation
Viral Nation is a digital marketing agency specializing in influencer marketing and paid media. This allows clients to create “authentic, emotional connections” with their target audiences, making them more likely to take interest in your company. In addition, they offer blockchain marketing services, which allows clients to take advantage of the rise of cryptocurrency and NFTs as a means to drive leads.
This approach to marketing makes Viral Nation an ideal option for companies trying to reach a niche audience with punctuated, short-term campaigns.
- Notable Clients: Coca Cola, Disney, Anheuser Busch
- Leadership Experience Score: 4.3
- Company Size: 100-250
- Years in Business: 9
- Headquarters: Toronto, Ontario, Canada
- Contact: Viral Nation Website
| Summary of Online Reviews |
| Viral Nation is a marketing agency that “regularly overperform[s].” Their campaigns are ideal matches for clients seeking “new brand exposure in a targeted market.” |
Sociallyin
Sociallyin specializes in comprehensive social media campaigns. This includes a ground-up brand audit to identify a client’s perceived strengths and weaknesses in the eyes of its target audience as well as corresponding strategy and content creation. These campaigns can be targeted to both inbound and/or outbound engagement, depending on the client, to provide optimal results.
The emphasis that Sociallyin places on social media marketing narrows their prospective marketing somewhat, but they would also make a great fit for companies seeking related services, like video.
- Notable Clients: TGI Fridays, Edible Arrangements, Dicks Sporting Goods
- Leadership Experience Score: 4.2
- Company Size: <100
- Years in Business: 12
- Headquarters: Atlanta, GA
- Contact: Sociallyin Website
| Summary of Online Reviews |
| SociallyIn is a results-driven agency that “helped the client push their videos to the most recommended” resulting in “significant growth in following and traffic.” |
Epsilon
Epsilon is a full-service marketing agency for enterprise customers. Because of their extensive tenure and wide range of data-driven marketing solutions, they provide single-vendor service for companies with complex marketing needs.
As such, Epsilon is a great choice for a company looking for a single, data-driven marketing agency to work across both digital and more traditional channels.
- Notable Clients: CDW, Faraday
- Leadership Experience Score: 4.3
- Company Size: 500+
- Years in Business: 54
- Headquarters: Irving, TX
- Contact: Epsilon Website
| Summary of Online Reviews |
| Epsilon specializes in building “dynamic and interactive” websites that “generat[e] a significant increase in traffic and usage.” |
Cleverly
Cleverly takes a niche approach to digital marketing by focusing primarily on social media campaigns targeted towards LinkedIn. This includes services for lead generation, content creation, and paid advertising. Cleverly also provides email marketing services to help companies nurture leads as they progress further down the sales funnel.
As a general rule, LinkedIn campaigns are most successful for B2B companies. As a result, B2B companies considering a social media campaign make the best clients for an agency like Cleverly.
- Notable Clients: LeaseLock, Northwestern Mutual, Nextvia
- Leadership Experience Score: 3.7
- Company Size: >1000
- Years in Business: 5
- Headquarters: Los Angeles, CA
- Contact: Cleverly Website
| Summary of Online Reviews |
| Cleverly helps clients “improve their marketing outreach” with an “easy to use” process that “saves time and increases the efficiency of outbound sales efforts.” |
Metric Theory
Metric Theory is a marketing agency that specializes in paid advertising options. In addition to PPC/SEM, they also provide display advertising, which allows companies to put their advertisements in front of audiences across a wider variety of marketing channels than a traditional marketing campaign would allow.
Their preference for paid advertising makes Metric Theory the best option for companies seeking short-term campaigns to roll out new services or identify new target audiences.
- Notable Clients: Zenefits, GoFundMe, Carvana
- Leadership Experience Score: 3.5
- Company Size: 100-250
- Years in Business: 11
- Headquarters: San Francisco, CA
- Contact: Metric Theory Website
| Summary of Online Reviews |
| Metric Theory is “always looking for a way to impact the bigger picture” by using “very accessible” social media content to “increase per-user revenue.” |
Clay Agency
Clay Agency is a digital marketing agency that specializes in technical SEO services, UX design, and conversion optimization. In addition, they also offer branding services to help companies identify unique messaging techniques for distinct target audiences.
Because of their preference for technical SEO, companies who already have an in-house content marketing team are likely to be the best match for Clay Agency.
- Notable Clients: CDW, Faraday
- Leadership Experience Score: 4.3
- Company Size: 500+
- Years in Business: 54
- Headquarters: Irving, TX
- Contact: Clay Agency Website
| Summary of Online Reviews |
| Clay Agency “delivered a wonderful user experience” through a “collaborative and highly engaged” team of specialists to create “well received” content. |
Nonprofits Source
Nonprofits Source targets a specific audience by catering directly to organizations within the nonprofit sector. Their services focus primarily on technical SEO and finding new ways to use various marketing channels to promote donation pages and increase charitable donations. In addition, they offer marketing courses for companies seeking to improve the performance of their in-house marketing team. As their name suggests, Nonprofits Source explicitly seeks out clients within the nonprofit sector.
- Notable Clients: N/A
- Leadership Experience Score: 3.0
- Company Size: <100
- Years in Business: 7
- Headquarters: Bethesda, MD
- Contact: Nonprofits Source Website
Lemon Seed
Lemon Seed is a great option for those specifically looking for local, geotargeted digital marketing services. Local HVAC, plumbing, electrical and other trade service providers on tighter budgets are the perfect fit for Lemon Seed, as they specialize in marketing for these industries. They are a smaller firm with a more limited client history, but they deliver excellent results for their ideal client.
- Notable Clients: Above + Beyond Service Company, Advantage, Air Solutions Heating & Air Conditioning
- Leadership Experience Score: 3.6
- Company Size: 11-150
- Years in Business: 4
- Headquarters: Diboll, TX
- Contact: Lemon Seed Website
| Summary of Online Reviews |
| Lemon Seed is staffed with “knowledgable, friendly people” and their clients are “very happy with” their experience with them. |
Marketing Eye
Marketing Eye is an AI-powered digital marketing agency specializing in technical SEO and web development. They have a proven track record of making quality websites with strong SEO, as well as assisting with other marketing channels like paid ads. The heavy use of AI and robotic marketing make them a unique option for those looking to leverage tools like these in their marketing campaigns.
- Notable Clients: Construx Solutions, Innovent CRM, JESI
- Leadership Experience Score: 4.0
- Company Size: 11-150
- Years in Business: 19
- Headquarters: Atlanta, GA
- Contact: Marketing Eye Contact
| Summary of Online Reviews |
| Marketing Eye’s team are both “competent and professional” despite sometimes needing “additional training.” Nevertheless, their service is “superior“. |
